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Schmierseife

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 69% of clicks, so Schmierseife is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€258K/yr216K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
69%top-5 click share · 13 brands · 37 sellers

Flapen Score

Schmierseife against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schmierseife is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schmierseife market on Amazon at a glance

Shoppers on Amazon Germany searched for Schmierseife 216K times last year and spent an estimated €258K. The top 5 brands take 80% of clicks. Demand peaks in Mar–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
8.7%
Market size, estimated
€258Ka year
Peak month
May4.5× the quietest month
Top search term
schmierseife89K searches a year

02 · Price

A sale here is worth €13.77.

Listings sell for €13.77 on average, from €2.49 to €37.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €13.77 that is €10K to €14K a year per listing.

Average price
€13.77under the $15 to $100 sweet spot
Price range
€2.49–€37.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #88 within Reinigungsmittel. It carries 1,258 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
50%
Out of stock, average day
3.6%
Average rank
#88in Reinigungsmittel
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,258per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Schmierseife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

€0€26K€52K€77K€103K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • HAKA38%
  • Sonett24%
  • LERAVA8%
  • BIOHY7%
  • HOLSTE4%
  • ostprodukte-versand4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Schmierseife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 4.5×

Search terms

Top Schmierseife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schmierseife89K/yr
  • haka neutralseife43K/yr
  • schmierseife flüssig25K/yr
  • grüne seife23K/yr
  • neutralseife13K/yr
  • grüne seife flüssig4K/yr
  • goldseife5K/yr
  • neutralseife haka original3K/yr
  • schmierseife fest3K/yr
  • haka-neutralseife3K/yr

Reviews and returns

What reviews say buyers love and hate about Schmierseife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Qualität insgesamt8%+0.61

Über die Qualität des Produktes kann ich leider nichts sagen, denn die Ware kam beschädigt bei mir an

Was mich jedoch deutlich enttäuscht hat, ist die **Konsistenz des Produkts**

Überbewertet

Preis-Leistungs-Verhältnis7%−0.02

hochpreisig

zu teuer pro Milliliter im Vergleich zu ähnlichen Produkten

Dieser Universalreiniger ist relativ teuer

Auslaufsicher4%

die halbe Flasche ist ausgelaufen.

Ein Auslaufen, zum Beispiel während des Versands, sollte somit kaum zu einem Problem werden

Geruch4%+0.85

- vom Geruch he wie milde Seife

Es riecht etwas parfümiert

gegen Gerüche

Verdünnt/wässrig4%

Muß in Wasser verdünnt werden

zu flüssig

Love

Einfache Reinigung24%+0.52

Balkonreinigung bestens

Bestes Reinigungsmittel ever

löst Schmutz zuverlässig.

Qualität insgesamt15%+0.61

Super Produkt

HAKA Produkte standen schon früher für Qualität und Luxuspreise

was soll ich sagen: Das Zeug ist gut,

Geruch12%+0.85

Angenehm im Duft

Duftet sehr gut

Dabei ist die Seife angenehm neutral im Geruch

Reinigung7%−0.01

Bester Reiniger

natürliche Reinigung

Top Reinigung und wahrscheinlich ein Vorrat fürs Leben

beworben Vs Tatsächliches Produkt6%+0.96

Produkt wie auf der Produktseite zu sehen?

Erfüllt alle Erwartungen

Hält was es verspricht

Return

0.1% Return rate 0% Fixable by listing

Auslaufsicher43%▃█▃▄▅▃

die halbe Flasche ist ausgelaufen.

Ein Auslaufen, zum Beispiel während des Versands, sollte somit kaum zu einem Problem werden

Geruch11%▁▁▁▄▃█

- vom Geruch he wie milde Seife

Es riecht etwas parfümiert

gegen Gerüche

Kompatibilität – insgesamt11%█▁▁▁▇▇
Defekt Material/Teile7%█▄▁▆▁▁
Inhaltsstoffe – insgesamt4%▁▁▁▇█▁

FAQ

Common Schmierseife questions

Answered from the same tracked data.