Is schmetterlingskissen profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.2%. Flapen's verdict: Skip it (40/100).

How competitive is the schmetterlingskissen niche?

4 brands and 7 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in schmetterlingskissen?

Top complaints mined from reviews: Kissen, Komfort insgesamt, Hartes Gefühl. The return rate is 7.2% — above our launch gate.

When does demand for schmetterlingskissen peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 9.4× the quietest.

What does it cost to enter the schmetterlingskissen niche?

Listings span €34.66–€59.86; the average listing price is €45.33 (sweet spot $15–$100). The average incumbent carries 7,817 reviews — the moat a new listing must climb.

schmetterlingskissen

Skip it

Soft demand (-58.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€45.33

avg listing price — sweet spot $15–$100

Price range

Incredible€34.66–€59.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.7M

€1.7M/yr · 929K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,816.63

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-58.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon Germany niche tracking, schmetterlingskissen is a €1.7M/yr Amazon Germany market (929K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

schmetterlingskissen market data

Units sold / yr: 40K–50K; avg 6,000–8,000/product
Revenue / yr: €1.8M–€2.3M; units × avg price
Conversion rate: 4.0%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.3%
Avg brand age: 24 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Derila73%
Glückstoff20%
HOMCA4%
DONAMA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.4×

Open Trend

Top schmetterlingskissen search terms

schmetterlingskissen129K/yr -37.4%1.5% conv.
derila ergo kopfkissen302K/yr -71.4%8.2% conv.
nacken therapiekissen74K/yr -57.0%1.4% conv.
schlafapnoe kissen47K/yr -52.8%1.3% conv.
derila kissen48K/yr -48.5%2.7% conv.
derila ergo kopfkissen schlafapnoe47K/yr -60.1%7.7% conv.
schmetterling kissen15K/yr -41.3%0.6% conv.
therapiekissen14K/yr -59.5%0.6% conv.
derila22K/yr -52.0%4.7% conv.
derila ergo35K/yr -70.4%7.3% conv.

All search terms

Top schmetterlingskissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)

Derila€46.704.0★10,838 rev

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Grau

Glückstoff€58.534.4★7,103 rev

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß

Glückstoff€59.864.4★7,103 rev

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Standard 1er Pack)

Derila€40.854.0★8,560 rev

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (King 1er Pack)

Derila€46.514.0★8,560 rev

Newest

by launch date

DONAMA Memory Foam Nackenkissen Ergonomisch Kopfkissen mit Armauflage & Zwei Höhen Kühlend & Atmungsaktiv 6-Zonen-Kontur Nackenstützung für alle Schlafpositionen

DONAMA€34.66459 rev

2mo ago

Derila Ergo Kopfkissen Memory Foam Nackenkissen Seitenschläferkissen & Schmetterlingskissen für Seiten Rücken & Bauchschläfer (1er Pack)

Derila€46.7010,838 rev

1y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Grau

Glückstoff€58.537,103 rev

1y ago

Derila Nackenkissen Kopfkissen Memory Foam Kissen Original. Nackenstützkissen Seitenschläferkissen für Seiten Rücken & Bauchschläfer (Queen 1er Pack)

Derila€36.884,056 rev

2y ago

Glückstoff Ergonomisches Kissen (für alle Schlaftypen) Kopfkissen aus Memory Foam | Nackenstützkissen Ergonomisches Kopfkissen Seitenschläferkissen Weiß

Glückstoff€59.867,103 rev

3y ago

What buyers say about schmetterlingskissen

What buyers praise and complain about, mined from review topics.

What buyers love

Kissen29%

“Super Kissen:)”

Schlafqualität27%

“Sleep well”

Komfort insgesamt11%

“Super Kissen”

Qualität insgesamt9%

“good quality”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis3%

“absolut wert”

Schaum3%

“Super Kissen”

Gesamtgröße2%

“Passt”

Weiches Gefühl2%

“Super softer Stoff”

Materialqualität1%

“Angenehmes Material”

What buyers complain about

Kissen20%

“Müll kissen”

Komfort insgesamt10%

“Unbequem”

Hartes Gefühl8%

“Material zu weich”

Preis-Leistungs-Verhältnis8%

“Schade ums Geld”

Gesamtgröße7%

“Passt nicht”

Funktionalität insgesamt6%

“funktioniert nicht”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Qualität insgesamt2%

“Ungenügende Qualität”

Produktzustand2%

“Produkte sind tatsächlich schon benutzt”

Geruch2%

“Strenger Geruch”

Top return reasons

Kissen28%

Komfort insgesamt24%

Gesamtgröße14%

Funktionalität insgesamt8%

Hartes Gefühl6%

beworben Vs Tatsächliches Produkt3%

Geruch3%