Schlaftee
FailDemand is soft, at -43.6% this quarter, so Schlaftee is a Fail.
- Flapen Score
- 45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 4945
- Market size
- €86K/yr64K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 44 sellers
Flapen Score
Schlaftee against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Schlaftee is stronger. Inside it, weaker.
Market
The Schlaftee market on Amazon at a glance
Shoppers on Amazon Germany searched for Schlaftee 64K times last year and spent an estimated €86K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 18.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 18.2%
- Market size, estimated
- €86Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- schlaftee22K searches a year
02 · Price
A sale here is worth €7.40.
Listings sell for €7.40 on average, from €1.36 to €21.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.40 that is €2K to €4K a year per listing.
- Average price
- €7.40under the $15 to $100 sweet spot
- Price range
- €1.36–€21.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Schlafen & Beruhigung. It carries 331 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #198in Schlafen & Beruhigung
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 331per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Schlaftee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Meßmer Gute Nacht | Melatonin | Kräutertee mit Lavendel und Kamille | 16 Teebeutel
- Price
- €2.27
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 2y ago

Meßmer Schlaf & Nerventee | Beruhigend & schlaffördernd |Arzneitee mit Melissenblättern Baldrianwurzel Hopfenzapfen & Lavendelblüten | 9 Teebeutel
- Price
- €1.36
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 2y ago

Bad Heilbrunner Schlaf- & Nerven Tee - Arzneitee im Filterbeutel - Melisse Lavendel & Hopfen - beruhigt bei Nervosität & Einschlafstörung - für überreizte Nervenbündel (12 x 8 Filterbeutel)
- Price
- €14.00
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 2y ago

BIO Abendtee 100g - Deine Auszeit mit Baldrian Lavendel Melisse Kamille Lose Kräuter-Tee-Mischung für Entspannung am Abend
- Price
- €9.12
- Rating
- 4.8/5
- Reviews
- 568
- Age
- 3y ago

Meßmer Schlaf Schön | Kräutertee mit Lavendelblüten & Baldrian | 20 Teebeutel
- Price
- €2.38
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 2y ago
Trending
estimated 90-day click momentum
Cupper Bio Kräutertee Little Dreamer | 50 Teebeutel Big Pack
- Price
- €6.83
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 10mo ago

Sidroga Schlaf- und Nerventee Beruhigender Arzneitee bei nervöser Unruhe & Schlafstörungen - mit Baldrian Melisse Passionsblume & Pfefferminze - 2x 20 Teebeutel à 2 g
- Price
- €12.18
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 11mo ago

NanaNaturas BIO Abendtee MANN IM MOND 100g | Loser Kräuter-Tee mit Baldrian Lavendel Melisse Kamille & Himbeerblättern für Entspannung & Auszeit am Abend | 100% natürlich + zuckerfrei
- Price
- €8.87
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 9mo ago

Abendtee Monte Nativo 120g Kräutertee lose mit Melisse Baldrian Kamille Lavendel Pfefferminze & weiteren Kräutern Loser Tee Für Entspannung innere Ruhe gute Nacht - Schlaftee-Beruhigungstee
- Price
- €9.30
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 9mo ago

Pukka | Bio-Kräutertee Night Time | Kamille Lavendel Lindenblüten und Baldrian | 20 Teebeutel
- Price
- €3.44
- Rating
- 4.5/5
- Reviews
- 941
- Age
- 15y ago
Newest
by launch date
Abendtee Monte Nativo 120g Kräutertee lose mit Melisse Baldrian Kamille Lavendel Pfefferminze & weiteren Kräutern Loser Tee Für Entspannung innere Ruhe gute Nacht - Schlaftee-Beruhigungstee
- Price
- €9.30
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 9mo ago

NanaNaturas BIO Abendtee MANN IM MOND 100g | Loser Kräuter-Tee mit Baldrian Lavendel Melisse Kamille & Himbeerblättern für Entspannung & Auszeit am Abend | 100% natürlich + zuckerfrei
- Price
- €8.87
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 9mo ago

Cupper Bio Kräutertee Little Dreamer | 50 Teebeutel Big Pack
- Price
- €6.83
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 10mo ago

Sidroga Schlaf- und Nerventee Beruhigender Arzneitee bei nervöser Unruhe & Schlafstörungen - mit Baldrian Melisse Passionsblume & Pfefferminze - 2x 20 Teebeutel à 2 g
- Price
- €12.18
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 11mo ago

Bad Heilbrunner Schlaf- & Nerven Tee - Arzneitee im Filterbeutel - Melisse Lavendel & Hopfen - beruhigt bei Nervosität & Einschlafstörung - für überreizte Nervenbündel (12 x 8 Filterbeutel)
- Price
- €14.00
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
44
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
16%
- Meßmer40%
- Bad Heilbrunner14%
- Sidroga9%
- BonaTea9%
- Pukka6%
- nananatura6%
- Open — no brand owns it (6 brands, 16%)
Demand
Schlaftee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Schlaftee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- schlaftee22K/yr
- gute nacht tee9K/yr
- schlaf und nerventee8K/yr
- schlaftee stark erwachsene8K/yr
- schlaf tee6K/yr
- einschlaftee5K/yr
- abendtee4K/yr
- gute nacht tee erwachsene3K/yr
Reviews and returns
What reviews say buyers love and hate about Schlaftee
We read the reviews and the return reasons for every product selling here.
“Überhaupt nicht mein Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schlaftee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









