Is schlaftee profitable to sell on Amazon Germany?

The niche generates €86K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (45/100).

How competitive is the schlaftee niche?

12 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in schlaftee?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Stärke. The return rate is 0.1%.

When does demand for schlaftee peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the schlaftee niche?

Listings span €1.36–€21.36; the average listing price is €7.40 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.

schlaftee

Skip it

Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great330.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay€1.36–€21.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€86K

€86K/yr · 64K searches

Avg price

Bad€7.40

avg listing price — sweet spot $15–$100

Growth

Bad-43.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schlaftee is a €86K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

schlaftee market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €74K–€93K; units × avg price
Conversion rate: 18.2%
Avg BSR: #198
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

16%

Meßmer40%
Bad Heilbrunner14%
Sidroga9%
BonaTea9%
Pukka6%
nananatura6%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top schlaftee search terms

schlaftee22K/yr -42.6%11.0% conv.
gute nacht tee9K/yr -45.0%15.9% conv.
schlaf und nerventee8K/yr -36.7%12.6% conv.
schlaftee stark erwachsene8K/yr -43.6%9.8% conv.
schlaf tee6K/yr -45.9%8.4% conv.
einschlaftee5K/yr -50.6%9.9% conv.
abendtee4K/yr -46.3%10.0% conv.
gute nacht tee erwachsene3K/yr -45.9%11.8% conv.

All search terms

Top schlaftee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meßmer Gute Nacht | Melatonin | Kräutertee mit Lavendel und Kamille | 16 Teebeutel

Meßmer€2.274.7★515 rev

Meßmer Schlaf & Nerventee | Beruhigend & schlaffördernd |Arzneitee mit Melissenblättern Baldrianwurzel Hopfenzapfen & Lavendelblüten | 9 Teebeutel

Meßmer€1.364.6★181 rev

Bad Heilbrunner Schlaf- & Nerven Tee - Arzneitee im Filterbeutel - Melisse Lavendel & Hopfen - beruhigt bei Nervosität & Einschlafstörung - für überreizte Nervenbündel (12 x 8 Filterbeutel)

Bad Heilbrunner€14.004.7★62 rev

BIO Abendtee 100g - Deine Auszeit mit Baldrian Lavendel Melisse Kamille Lose Kräuter-Tee-Mischung für Entspannung am Abend

BonaTea€9.124.8★568 rev

Meßmer Schlaf Schön | Kräutertee mit Lavendelblüten & Baldrian | 20 Teebeutel

Meßmer€2.384.5★429 rev

Newest

by launch date

Abendtee Monte Nativo 120g Kräutertee lose mit Melisse Baldrian Kamille Lavendel Pfefferminze & weiteren Kräutern Loser Tee Für Entspannung innere Ruhe gute Nacht - Schlaftee-Beruhigungstee

Monte Nativo€9.30130 rev

9mo ago

NanaNaturas BIO Abendtee MANN IM MOND 100g | Loser Kräuter-Tee mit Baldrian Lavendel Melisse Kamille & Himbeerblättern für Entspannung & Auszeit am Abend | 100% natürlich + zuckerfrei

nananatura€8.8762 rev

9mo ago

Cupper Bio Kräutertee Little Dreamer | 50 Teebeutel Big Pack

CUPPER€6.83230 rev

10mo ago

Sidroga Schlaf- und Nerventee Beruhigender Arzneitee bei nervöser Unruhe & Schlafstörungen - mit Baldrian Melisse Passionsblume & Pfefferminze - 2x 20 Teebeutel à 2 g

Sidroga€12.18393 rev

11mo ago

Bad Heilbrunner Schlaf- & Nerven Tee - Arzneitee im Filterbeutel - Melisse Lavendel & Hopfen - beruhigt bei Nervosität & Einschlafstörung - für überreizte Nervenbündel (12 x 8 Filterbeutel)

Bad Heilbrunner€14.0062 rev

2y ago

What buyers say about schlaftee

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt51%

“Schmeckt super”

Geschmack10%

“Toller Geschmack”

Qualität insgesamt8%

“Guter tee”

Vegan/Biologisch7%

“Bio Abendtee”

Preis-Leistungs-Verhältnis4%

“Preis/ Leistung top”

Mischung/Verhältnis3%

“Perfekte Mischung, toller Geschmack u wirkt beim Ein/Durchschlafen”

Komfort insgesamt2%

“Beruhigend”

Geruch2%

“riecht toll”

Inhaltsstoffe – insgesamt2%

“Baldrian, Lavendel, Melisse, Kamille und Himbeerblätter ergeben ein harmonisches Aroma mit blumiger, leicht süßer Note”

Koffeingehalt2%

“Ich trinke ihn besonders gerne am Abend zur Entspannung und um mich auf einen ruhigen, erholsamen Schlaf vorzubereiten”

What buyers complain about

Geschmack insgesamt42%

“Überhaupt nicht mein Geschmack”

Süße8%

“Stark süß :(”

Stärke8%

“Könnte etwas stärker sein”

Preis-Leistungs-Verhältnis7%

“Schön leider etwas preiskostig”

Geruch7%

“der Tee riecht fast nur noch danach”

Geschmack3%

“Geschmacklich kein Urteil möglich, da Geschenk”

beworben Vs Tatsächliches Produkt3%

“Beschreibung sollte anders formuliert werden”

Common questions

Is schlaftee profitable to sell on Amazon Germany?: The niche generates €86K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (45/100).
How competitive is the schlaftee niche?: 12 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in schlaftee?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Stärke. The return rate is 0.1%.
When does demand for schlaftee peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the schlaftee niche?: Listings span €1.36–€21.36; the average listing price is €7.40 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.