Is Schlaftee profitable to sell on Amazon Germany?

Flapen scores Schlaftee 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 18 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -43.6% in the last 90 days.

How competitive is the Schlaftee niche on Amazon Germany?

12 brands and 44 sellers compete in Schlaftee on Amazon Germany. The top 5 Schlaftee products take 59% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Schlaftee?

Schlaftee buyers on Amazon Germany complain most about Geschmack insgesamt, Süße, and Stärke. An estimated 0.1% of orders come back.

When does demand for Schlaftee peak?

Search demand for Schlaftee on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Schlaftee niche?

Schlaftee sells for €7.40 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.36 to €21.36. The average product has 331 reviews, the count a new listing must catch up to.

Schlaftee

Fail

Demand is soft, at -43.6% this quarter, so Schlaftee is a Fail.

Flapen Score: 45
45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size: €86K/yr64K searches / yr
90-day growth: -43.6%search demand this quarter
Competition: 59%top-5 click share · 12 brands · 44 sellers

Flapen Score

Schlaftee against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schlaftee is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Schlaftee market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlaftee 64K times last year and spent an estimated €86K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 64K
Growth, 90 days vs prior 90: -43.6%
Conversion, latest week: 18.2%
Market size, estimated: €86Ka year
Peak month: November3.3× the quietest month
Top search term: schlaftee22K searches a year

02 · Price

A sale here is worth €7.40.

Listings sell for €7.40 on average, from €1.36 to €21.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.40 that is €2K to €4K a year per listing.

Average price: €7.40under the $15 to $100 sweet spot
Price range: €1.36–€21.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Schlafen & Beruhigung. It carries 331 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #198in Schlafen & Beruhigung
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 331per listing
Listings tracked: 18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Schlaftee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

16%

Brand 140%
Brand 214%
Brand 39%
Brand 49%
Brand 56%
Brand 66%
Open — no brand owns it (6 brands, 16%)

Demand

Schlaftee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Schlaftee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlaftee22K/yr -42.6%11.0% conv.
gute nacht tee9K/yr -45.0%15.9% conv.
schlaf und nerventee8K/yr -36.7%12.6% conv.
schlaftee stark erwachsene8K/yr -43.6%9.8% conv.
schlaf tee6K/yr -45.9%8.4% conv.
einschlaftee5K/yr -50.6%9.9% conv.
abendtee4K/yr -46.3%10.0% conv.
gute nacht tee erwachsene3K/yr -45.9%11.8% conv.

Reviews and returns

What reviews say buyers love and hate about Schlaftee

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”

42%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Überhaupt nicht mein Geschmack”

A buyer, on “Geschmack insgesamt”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Schlaftee questions

Answered from the same tracked data.

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