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schlafsterne

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list.

Market size 52Growth 18Conversion 99Competition 8Returns 100Price range 67Avg price 73Brand share 9Review moat 71Quality gap 70

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.78

avg listing price — sweet spot $15–$100

Review moat

Good668.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.49–€32.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€328K

€328K/yr · 116K searches

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, schlafsterne is a €328K/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

schlafsterne market data

Units sold / yr
20K–25K
avg 2,000–2,500/product
Revenue / yr
€296K–€370K
units × avg price
Conversion rate
19.1%
Avg BSR
#8,432
Page quality
0%
Prime
13%
Sponsored
63%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Retorta40%
  • Bodfeld Apotheke33%
  • PHARMA PERLE14%
  • RETORTA GmbH5%
  • ratiopharm4%
  • apo-discounter.de3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top schlafsterne search terms

  • schlafsterne76K/yr
  • schlafsterne 50mg 20 stk 3er sparset22K/yr
  • schlafsterne extra stark rezeptfrei10K/yr
  • schlafsterne 30mg 20 stk5K/yr
  • schlafsterne 50mg 20 stk3K/yr
All search terms

Top schlafsterne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€33K20%€66K30%€98K40%€131K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Common questions

Is schlafsterne profitable to sell on Amazon Germany?
The niche generates €328K/yr across 8 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the schlafsterne niche?
6 brands and 22 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
When does demand for schlafsterne peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the schlafsterne niche?
Listings span €6.49–€32.61; the average listing price is €14.78 (sweet spot $15–$100). The average incumbent carries 669 reviews — the moat a new listing must climb.