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Schlafsterne

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 91% of clicks, so Schlafsterne is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€328K/yr116K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
91%top-5 click share · 6 brands · 22 sellers

Flapen Score

Schlafsterne against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schlafsterne is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafsterne market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafsterne 116K times last year and spent an estimated €328K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €328K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
19.1%
Market size, estimated
€328Ka year
Peak month
January1.5× the quietest month
Top search term
schlafsterne76K searches a year

02 · Price

A sale here is worth €14.78.

Listings sell for €14.78 on average, from €6.49 to €32.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At €14.78 that is €30K to €37K a year per listing.

Average price
€14.78under the $15 to $100 sweet spot
Price range
€6.49–€32.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
€30K–€37K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8,432 within Rezeptfreie Medikamente. It carries 669 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#8,432in Rezeptfreie Medikamente
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
669per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Schlafsterne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

22

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 233%
  • Brand 314%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Schlafsterne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Schlafsterne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafsterne76K/yr
  • schlafsterne 50mg 20 stk 3er sparset22K/yr
  • schlafsterne extra stark rezeptfrei10K/yr
  • schlafsterne 30mg 20 stk5K/yr
  • schlafsterne 50mg 20 stk3K/yr

FAQ

Common Schlafsterne questions

Answered from the same tracked data.