Skip to content

Schlafmaske Kühlend

Maybe

Search demand grew +185.6% this quarter. But shoppers spend an estimated $31K a year here, so Schlafmaske Kühlend is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€31K/yr53K searches / yr
90-day growth
+185.6%search demand this quarter
Competition
45%top-5 click share · 24 brands · 31 sellers

Flapen Score

Schlafmaske Kühlend against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schlafmaske Kühlend is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafmaske Kühlend market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafmaske Kühlend 53K times last year and spent an estimated €31K. The top 5 brands take 57% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +185.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+185.6%
Conversion, latest week
5.6%
Market size, estimated
€31Ka year
Top search term
schlafmaske kühlend21K searches a year

02 · Price

A sale here is worth €10.62.

Listings sell for €10.62 on average, from €4.57 to €24.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €10.62 that is €0 to €1K a year per listing.

Average price
€10.62under the $15 to $100 sweet spot
Price range
€4.57–€24.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #76 within Schlafen & Beruhigung. It carries 6,832 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
8.3%
Average rank
#76in Schlafen & Beruhigung
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
6,832per listing
Listings tracked
32

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Schlafmaske Kühlend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

31

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

45%

Top 20: 90%

Open market

37%

  • Brand 117%
  • Brand 217%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Search terms

Top Schlafmaske Kühlend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafmaske kühlend21K/yr
  • kühlende schlafmaske16K/yr
  • schlafmaske mit kühlpad6K/yr
  • schlafmaske frauen kühlend4K/yr
  • myhalos3K/yr
  • myhalos schlafmaske2K/yr

Reviews and returns

What reviews say buyers love and hate about Schlafmaske Kühlend

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Komfort insgesamt”
9%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Größenangabe irreführend”
A buyer, on “Gesamtgröße”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schlafmaske Kühlend questions

Answered from the same tracked data.