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Schlafmaske Kinder

Maybe

An estimated 0.7% of orders come back. But prices span $3.41–$10.54, mostly outside the sweet spot, so Schlafmaske Kinder is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€79K/yr243K searches / yr
90-day growth
+30.1%search demand this quarter
Competition
46%top-5 click share · 28 brands · 55 sellers

Flapen Score

Schlafmaske Kinder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schlafmaske Kinder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schlafmaske Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafmaske Kinder 243K times last year and spent an estimated €79K. The top 5 brands take 47% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+30.1%
Conversion, latest week
5.2%
Market size, estimated
€79Ka year
Peak month
July1.7× the quietest month
Top search term
schlafmaske kinder177K searches a year

02 · Price

A sale here is worth €6.27.

Listings sell for €6.27 on average, from €3.41 to €10.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €6.27 that is €2K to €3K a year per listing.

Average price
€6.27under the $15 to $100 sweet spot
Price range
€3.41–€10.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #123 within Schlafen & Beruhigung. It carries 966 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#123in Schlafen & Beruhigung
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
966per listing
Listings tracked
33

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Schlafmaske Kinder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€3K€6K€10K€13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

55

Est. top-5 brand share

47%

Top 20: 93%

Est. top-5 click share

46%

Top 20: 88%

Open market

47%

  • Hemiks12%
  • Yemiany11%
  • Generisch10%
  • my novel things8%
  • Mezeic6%
  • Kaisibum6%

Demand

Schlafmaske Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Schlafmaske Kinder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schlafmaske kinder177K/yr
  • schlafmaske kinder mädchen15K/yr
  • kinder schlafmaske11K/yr
  • schlafbrille kinder9K/yr
  • schlafmaske kinder junge9K/yr
  • schlafmaske mädchen12K/yr
  • schlafmaske für kinder6K/yr
  • augenmaske kinder4K/yr

Reviews and returns

What reviews say buyers love and hate about Schlafmaske Kinder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Komfort insgesamt”
18%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Leider kann man das Band nicht Größen verstellen”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schlafmaske Kinder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data