Is schlafmaske profitable to sell on Amazon Germany?

The niche generates €1.8M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the schlafmaske niche?

12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in schlafmaske?

Top complaints mined from reviews: Gesamtgröße, Schlafqualität, Komfort insgesamt. The return rate is 0.7%.

When does demand for schlafmaske peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the schlafmaske niche?

Listings span €4.33–€12.66; the average listing price is €7.12 (sweet spot $15–$100). The average incumbent carries 7,453 reviews — the moat a new listing must climb.

schlafmaske

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($4.33–$12.66) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great€1.8M

€1.8M/yr · 2.8M searches

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+39.7%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,452.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.12

avg listing price — sweet spot $15–$100

Price range

Bad€4.33–€12.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, schlafmaske is a €1.8M/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

schlafmaske market data

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: €1.4M–€1.8M; units × avg price
Conversion rate: 9.0%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.8%
Avg brand age: 31 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

Gritin47%
Aosun17%
innelo10%
Umisleep6%
BeeVines4%
Laitver3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top schlafmaske search terms

schlafmaske1.6M/yr +37.6%7.9% conv.
schlafmaske frauen322K/yr +31.5%6.5% conv.
schlafmaske herren264K/yr +41.3%12.4% conv.
sleep mask70K/yr +52.3%6.6% conv.
schlafmasken74K/yr +43.8%2.9% conv.
schlafbrille70K/yr +55.5%7.7% conv.
augenmaske88K/yr -21.0%3.4% conv.
sleeping mask57K/yr +39.7%6.7% conv.
augenmaske schlafmaske48K/yr +106.4%7.8% conv.
schlafmaske seitenschläfer27K/yr +234.4%5.5% conv.

All search terms

Top schlafmaske products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gritin 3D Schlafmaske für Seitenschläfer Upgrade Atmungsaktive Schlafbrille mit Verstellbar Gummiband Lichtblockierend Bequem & Ergonomisch Augenmaske für Männer und Frauen 2 Paar Ohrstöpseln

Gritin€6.694.6★13,196 rev

Aosun Schlafmaske Seide für Seitenschläfer 22MM 100% Bio Maulbeerseide Professional 100% Lichtblockierende Schlafbrille mit Verstellbarem Band für Frauen & Herren Schlaf Augenmaske für Reisen

Aosun€10.394.4★10,027 rev

Gritin Schlafmaske für Seitenschläfer Damen & Herren 3D Bequem Schlafbrille

Gritin€6.474.7★2,620 rev

INNELO Schlafmaske für Herren Frauen 2024 Bequeme Atmungsaktive 3D Augenmaske mit tiefen Augenhöhlen und erhöhten Nasenpads 100 Lichtblockierende Schlafbrille mit Memory Foam für Reisen Schwarz

innelo€12.664.6★6,495 rev

Umisleep Schlafmaske für Seitenschläfer 100% lichtblockierende 3D-Schlafbrille für Frauen & Herren mit weicher & bequemer Passform und verstellbarem Band ideal für Reise & Flugzeug Schwarz

Umisleep€5.814.6★2,359 rev

Newest

by launch date

Gritin Schlafmaske für Seitenschläfer Herren & Damen Bequem 3D Schlafbrille

Gritin€6.262,495 rev

5mo ago

Gritin Schlafmaske für Seitenschläfer Damen & Herren 3D Bequem Schlafbrille

Gritin€6.472,620 rev

5mo ago

Gritin Schlafmaske für Seitenschläfer Upgrade 3D Augenhöhlen Schlafbrille mit Verstellbarem Gummiband Lichtblockierend & Atmungsaktiv Augenmaske für Männer & Frauen für Reise Yoga Nickerchen

Gritin€5.962,745 rev

1y ago

Schlafmaske für Seitenschläfer Laitver Aktualisiertes Design 3D Lichtblockierend Augenmaske Frauen & Herren Bequem & Atmungsaktive Druckfrei Schlafbrille mit Verstellbar Gummiband für Reisen

Laitver€5.182,219 rev

1y ago

INNELO 3D Schlafmaske für Herren Frauen 2025 Seiten Verbesserte Augenmaske für Seitenschläfer 100 Lichtblockierende Ergonomische Schlafbrille mit Bequeme Drucklos-Augenhöhlen für Reisen Schwarz

innelo€12.20278 rev

1y ago

What buyers say about schlafmaske

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt30%

“Super bequem”

Schlafqualität15%

“Great sleeping mask”

Qualität insgesamt9%

“Super Produkt”

Gesamtgröße8%

“Passt”

Weiches Gefühl7%

“Soft & bequem”

Preis-Leistungs-Verhältnis6%

“Preis Leistung optimal”

beworben Vs Tatsächliches Produkt4%

“Wie auf dem Foto”

Augenhygiene2%

“Super Augenmaske”

Einfaches Tragen2%

“Super zu tragen”

Gewicht leicht2%

“Super leicht”

What buyers complain about

Gesamtgröße12%

“Größenangabe irreführend”

Schlafqualität10%

“Meine Schlafprobleme sind enorm”

Komfort insgesamt10%

“was total unangenehm ist”

Geruch7%

“stinkt sehr chemisch”

Qualität insgesamt6%

“Müll”

Griff5%

“hält nicht”

Dicke5%

“Viel zu dünn das Material”

Haltbarkeit3%

“Haltbarkeit fraglich”

Materialqualität2%

“Material ist gewöhnungsbedürftig”

Preis-Leistungs-Verhältnis2%

“Dafür effektiv zu teuer”

Top return reasons

Gesamtgröße36%

Komfort insgesamt21%

Geruch8%

Qualität insgesamt5%

Materialqualität4%

Schlafqualität4%

Funktionalität insgesamt4%

Griff3%

beworben Vs Tatsächliches Produkt2%

Kompatibilität – insgesamt1%

Common questions

Is schlafmaske profitable to sell on Amazon Germany?: The niche generates €1.8M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the schlafmaske niche?: 12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in schlafmaske?: Top complaints mined from reviews: Gesamtgröße, Schlafqualität, Komfort insgesamt. The return rate is 0.7%.
When does demand for schlafmaske peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the schlafmaske niche?: Listings span €4.33–€12.66; the average listing price is €7.12 (sweet spot $15–$100). The average incumbent carries 7,453 reviews — the moat a new listing must climb.

schlafmaske

schlafmaske market data

Competition & brand share

Demand & seasonality

Top schlafmaske search terms

Top schlafmaske products on Amazon

Top sellers

Newest

Trending

What buyers say about schlafmaske

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Drogerie & Körperpflege