Is Schlafmaske profitable to sell on Amazon Germany?

Flapen scores Schlafmaske 55 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.8M a year across 17 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +39.7% in the last 90 days.

How competitive is the Schlafmaske niche on Amazon Germany?

12 brands and 18 sellers compete in Schlafmaske on Amazon Germany. The top 5 Schlafmaske products take 65% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Schlafmaske?

Schlafmaske buyers on Amazon Germany complain most about Gesamtgröße, Schlafqualität, and Komfort insgesamt. An estimated 0.7% of orders come back.

When does demand for Schlafmaske peak?

Search demand for Schlafmaske on Amazon Germany peaks in Jun–Jul, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Schlafmaske niche?

Schlafmaske sells for €7.12 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.33 to €12.66. The average product has 7,453 reviews, the count a new listing must catch up to.

Schlafmaske

Maybe

An estimated 0.7% of orders come back. But prices span $4.33–$12.66, mostly outside the sweet spot, so Schlafmaske is a Maybe.

Flapen Score: 55
55 / 100Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size: €1.8M/yr2.8M searches / yr
90-day growth: +39.7%search demand this quarter
Competition: 65%top-5 click share · 12 brands · 18 sellers

Flapen Score

Schlafmaske against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schlafmaske is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Schlafmaske market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlafmaske 2.8M times last year and spent an estimated €1.8M. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.

Searches, last 12 months: 2.8M
Growth, 90 days vs prior 90: +39.7%
Conversion, latest week: 9.0%
Market size, estimated: €1.8Ma year
Peak month: June2.0× the quietest month
Top search term: schlafmaske1.6M searches a year

02 · Price

A sale here is worth €7.12.

Listings sell for €7.12 on average, from €4.33 to €12.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At €7.12 that is €57K to €71K a year per listing.

Average price: €7.12under the $15 to $100 sweet spot
Price range: €4.33–€12.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 200K–250K
Units per listing a year: 8,000–10,000
Revenue per listing a year: €57K–€71K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #16 within Schlafen & Beruhigung. It carries 7,453 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 8.8%
Average rank: #16in Schlafen & Beruhigung
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 7,453per listing
Listings tracked: 17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Schlafmaske products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

Brand 147%
Brand 217%
Brand 310%
Brand 46%
Brand 54%
Brand 63%
Open — no brand owns it (6 brands, 13%)

Demand

Schlafmaske search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Schlafmaske search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlafmaske1.6M/yr +37.6%7.9% conv.
schlafmaske frauen322K/yr +31.5%6.5% conv.
schlafmaske herren264K/yr +41.3%12.4% conv.
sleep mask70K/yr +52.3%6.6% conv.
schlafmasken74K/yr +43.8%2.9% conv.
schlafbrille70K/yr +55.5%7.7% conv.
augenmaske88K/yr -21.0%3.4% conv.
sleeping mask57K/yr +39.7%6.7% conv.
augenmaske schlafmaske48K/yr +106.4%7.8% conv.
schlafmaske seitenschläfer27K/yr +234.4%5.5% conv.

Reviews and returns

What reviews say buyers love and hate about Schlafmaske

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Komfort insgesamt”

12%of negative reviews mention “Gesamtgröße”

0.7%of orders come back

“Größenangabe irreführend”

A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Schlafmaske questions

Answered from the same tracked data.

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