Is schlafen profitable to sell on Amazon Germany?

The niche generates €61K/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the schlafen niche?

43 brands and 136 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in schlafen?

Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Kissen. The return rate is 1.7%.

When does demand for schlafen peak?

Demand peaks in Dec; the busiest month runs 1.4× the quietest.

What does it cost to enter the schlafen niche?

Listings span €2.27–€205.91; the average listing price is €30.75 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.

schlafen

Worth a look

Shows a sweet-spot price point ($30.75 avg), but weak search conversion (0.7%) keeps it on the watch list.

Avg price

Incredible€30.75

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Price range

Okay€2.27–€205.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,920.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Market size

Bad€61K

€61K/yr · 308K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, schlafen is a €61K/yr Amazon Germany market (308K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

schlafen market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €92K–€123K; units × avg price
Conversion rate: 0.7%
Avg BSR: #315
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 4.4%
Avg brand age: 35 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

136

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

35%

Top 20: 73%

Open market

54%

EL12%
Gritin11%
Garmin6%
GEN GERMAN ELITE NUTRITION6%
Glückstoff5%
natural elements5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.4×

Open Trend

Top schlafen search terms

sleep90K/yr -15.0%0.3% conv.
schlaf81K/yr -5.9%0.7% conv.
schlafen43K/yr -20.0%1.0% conv.
besser schlafen39K/yr -26.9%1.8% conv.
sleeping17K/yr +42.3%0.1% conv.
schlafen & beruhigung10K/yr -35.1%1.7% conv.
schlaf gadgets6K/yr +0.0%0.4% conv.
besserer schlaf5K/yr -24.0%2.0% conv.
schlaf verbessern4K/yr -10.2%1.2% conv.
better sleep4K/yr -9.0%1.9% conv.

All search terms

Top schlafen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gritin 3D Schlafmaske für Seitenschläfer Upgrade Atmungsaktive Schlafbrille mit Verstellbar Gummiband Lichtblockierend Bequem & Ergonomisch Augenmaske für Männer und Frauen 2 Paar Ohrstöpseln

Gritin€6.694.6★13,196 rev

Ellicit Nasenpflaster Schwarz 30er Pack Premium Nasenstrips gegen Schnarchen Extra Halt für Sport & bessere Schlafqualität besser Atmen bei verstopfter Nase Nasal Strips (Performance (55x16mm))

EL€8.113.7★4,515 rev

GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln

GEN GERMAN ELITE NUTRITION€25.354.2★186 rev

Garmin Index Sleep Monitor - smartes Schlafarmband Akkulaufzeit bis zu 7 Nächte Erfassung von Schlafphasen SleepScore Herzfrequenzvariabilität Stresslevel intelligenter Weckalarm (L/XL)

Garmin€122.173.5★216 rev

High Speed Melatonin Spray - Liposomales Liquid als Spray mit 0 5 mg Melatonin pro Sprühstoß I 160 Sprühstöße I vegan alkoholfrei & zuckerfrei

LILI Liposomal Liquids€9.094.4★764 rev

Newest

by launch date

Super Snooze Sleep Vitamin - wit 1mg Melatonin Hochdosierter Vitamin B6-30 Stücks (1 monat) Zuckerfrei Vegan - Bears with Benefits

Bears with Benefits€16.98643 rev

5mo ago

Mundpflaster Schlafen 120 Stück Mouth Tape for Sleeping Anti Schnarch Schnarchpflaster - gegen Schnarchen Mundtapes zum schlafen Mund Tape für weniger Schnarchen & besseren Schlaf durch Nasenatmung

hephboard€8.20334 rev

9mo ago

ZAKASA Herren Lockere Boxershorts Baumwolle: Weit Unterhosen Männer Weiche Unterwäsche mit Knopf Schlitz Ohne Zettel Atmungsaktiv Schwarz M 3er Pack

ZAKASA€15.37432 rev

1y ago

Garmin Index Sleep Monitor - smartes Schlafarmband Akkulaufzeit bis zu 7 Nächte Erfassung von Schlafphasen SleepScore Herzfrequenzvariabilität Stresslevel intelligenter Weckalarm (L/XL)

Garmin€122.17216 rev

1y ago

GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln

GEN GERMAN ELITE NUTRITION€25.35186 rev

1y ago

What buyers say about schlafen

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität23%

“Sleep well”

Komfort insgesamt12%

“Super Kissen”

Kissen12%

“Super Kissen:)”

Qualität insgesamt10%

“good quality”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung super”

beworben Vs Tatsächliches Produkt3%

“sieht genau aus wie auf den Fotos”

Gesamtgröße3%

“Passt”

Weiches Gefühl2%

“Super softer Stoff”

Effizienz2%

“Beste Wirkung”

Benutzerfreundlichkeit2%

“lassen sich super easy entnehmen.”

What buyers complain about

Funktionalität insgesamt11%

“Null Wirkung”

Schlafqualität7%

“Meine Schlafprobleme sind enorm”

Kissen7%

“Kissen bereits dreckig”

Komfort insgesamt6%

“Unbequem”

Preis-Leistungs-Verhältnis6%

“Schade bei dem hohen Preis”

Gesamtgröße5%

“Zudem sind die Mini zu klein”

Haftung/Klebrigkeit5%

“Klebefläche flopp”

Geruch4%

“Patches stinken nach Plastik”

Haltbarkeit4%

“Haltbarkeit fraglich”

Qualität insgesamt4%

“Produkt wandert in den Müll”

Top return reasons

Komfort insgesamt21%

Kissen20%

Gesamtgröße17%

Funktionalität insgesamt10%

Hartes Gefühl4%

Geruch4%

beworben Vs Tatsächliches Produkt3%

Qualität insgesamt3%

Haftung/Klebrigkeit2%

Gewicht schwer1%

Common questions

Is schlafen profitable to sell on Amazon Germany?: The niche generates €61K/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the schlafen niche?: 43 brands and 136 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in schlafen?: Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Kissen. The return rate is 1.7%.
When does demand for schlafen peak?: Demand peaks in Dec; the busiest month runs 1.4× the quietest.
What does it cost to enter the schlafen niche?: Listings span €2.27–€205.91; the average listing price is €30.75 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.

schlafen

schlafen market data

Competition & brand share

Demand & seasonality

Top schlafen search terms

Top schlafen products on Amazon

Top sellers

Newest

Trending

What buyers say about schlafen

What buyers love

What buyers complain about

Top return reasons

Common questions

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