Schlafen

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

0.7%

Market size, estimated

€61Ka year

Peak month

December1.4× the quietest month

Top search term

sleep90K searches a year

Listings sell for €30.75 on average, from €2.27 to €205.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €30.75 that is €0 to €3K a year per listing.

Average price

€30.75inside the $15 to $100 sweet spot

Price range

€2.27–€205.91

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

1.7%of orders · Amazon Germany median 1.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #315 within Schlafen & Beruhigung. It carries 3,920 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

4.4%

Average rank

#315in Schlafen & Beruhigung

Average rating

4.14 starsAmazon Germany average 4.37 stars

Average reviews

3,920per listing

Listings tracked

49

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months