Is Scherkopfreiniger profitable to sell on Amazon Germany?

Flapen scores Scherkopfreiniger 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.6M a year across 12 tracked products. Search demand grew +0.5% in the last 90 days.

How competitive is the Scherkopfreiniger niche on Amazon Germany?

5 brands and 79 sellers compete in Scherkopfreiniger on Amazon Germany. The top 5 Scherkopfreiniger products take 72% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Scherkopfreiniger?

Scherkopfreiniger buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, and Einfache Reinigung. An estimated 0.2% of orders come back.

When does demand for Scherkopfreiniger peak?

Search demand for Scherkopfreiniger on Amazon Germany peaks in Jul–Oct–Nov, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Scherkopfreiniger niche?

Scherkopfreiniger sells for €23.32 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.16 to €45.28. The average product has 6,118 reviews, the count a new listing must catch up to.

Scherkopfreiniger

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Scherkopfreiniger is a Maybe.

Flapen Score: 54
54 / 100Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size: €1.6M/yr459K searches / yr
90-day growth: +0.5%search demand this quarter
Competition: 72%top-5 click share · 5 brands · 79 sellers

Flapen Score

Scherkopfreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Scherkopfreiniger is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Scherkopfreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Scherkopfreiniger 459K times last year and spent an estimated €1.6M. All 5 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months: 459K
Growth, 90 days vs prior 90: +0.5%
Conversion, latest week: 15.2%
Market size, estimated: €1.6Ma year
Peak month: November2.4× the quietest month
Top search term: braun reinigungskartusche176K searches a year

02 · Price

A sale here is worth €23.32.

Listings sell for €23.32 on average, from €10.16 to €45.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €23.32 that is €58K to €70K a year per listing.

Average price: €23.32inside the $15 to $100 sweet spot
Price range: €10.16–€45.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 2,500–3,000
Revenue per listing a year: €58K–€70K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #5 within Rasur & Enthaarung. It carries 6,118 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 67%
Out of stock, average day: 0.4%
Average rank: #5in Rasur & Enthaarung
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 6,118per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Scherkopfreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 175%
Brand 212%
Brand 36%
Brand 45%
Brand 53%

Demand

Scherkopfreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Scherkopfreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

braun reinigungskartusche176K/yr +24.1%17.4% conv.
scherkopfreiniger41K/yr -8.9%4.1% conv.
braun reinigungskartuschen series 924K/yr -1.1%17.4% conv.
braun clean & renew reinigungskartuschen27K/yr -24.6%18.6% conv.
braun series 9 pro reinigungskartuschen25K/yr -15.9%18.6% conv.
scherkopfreiniger nachfüllflüssigkeit21K/yr -2.6%6.7% conv.
braun clean & renew16K/yr -10.5%16.7% conv.
braun reinigungsstation18K/yr -17.3%0.4% conv.
braun rasierer reinigungskartuschen11K/yr -18.8%17.3% conv.
reinigungskartusche braun series 913K/yr -5.3%14.3% conv.

Reviews and returns

What reviews say buyers love and hate about Scherkopfreiniger

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Einfache Reinigung”

27%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.2%of orders come back

“Kostet Geld”

A buyer, on “Preis-Leistungs-Verhältnis”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Scherkopfreiniger questions

Answered from the same tracked data.

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