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Schallzahnbürste Doppelpack

Maybe

Shoppers spend an estimated $18.2M a year here. But the top 5 brands take 99% of clicks, so Schallzahnbürste Doppelpack is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€18.2M/yr5.7M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
44%top-5 click share · 6 brands · 215 sellers

Flapen Score

Schallzahnbürste Doppelpack against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schallzahnbürste Doppelpack is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schallzahnbürste Doppelpack market on Amazon at a glance

Shoppers on Amazon Germany searched for Schallzahnbürste Doppelpack 5.7M times last year and spent an estimated €18.2M. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18.2M a year.

Searches, last 12 months
5.7M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
4.2%
Market size, estimated
€18.2Ma year
Peak month
November2.6× the quietest month
Top search term
philips sonicare2.3M searches a year

02 · Price

A sale here is worth €76.52.

Listings sell for €76.52 on average, from €15.61 to €159.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €76.52 that is €306K to €383K a year per listing.

Average price
€76.52inside the $15 to $100 sweet spot
Price range
€15.61–€159.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
€306K–€383K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #18 within Mund- & Zahnpflege. It carries 2,151 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#18in Mund- & Zahnpflege
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
2,151per listing
Listings tracked
39

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Schallzahnbürste Doppelpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

215

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

0%

  • Brand 182%
  • Brand 213%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Schallzahnbürste Doppelpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Schallzahnbürste Doppelpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare2.3M/yr
  • schallzahnbürste944K/yr
  • sonicare547K/yr
  • ultraschall zahnbürsten405K/yr
  • sonicare schallzahnbürste329K/yr
  • phillips sonicare259K/yr
  • wondersmile111K/yr
  • elektrische zahnbürste philips112K/yr
  • philips sonicare elektrische zahnbürsten117K/yr
  • ultraschall zahnbürste75K/yr

Reviews and returns

What reviews say buyers love and hate about Schallzahnbürste Doppelpack

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Mundhygiene”
24%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Worked for only three months”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schallzahnbürste Doppelpack questions

Answered from the same tracked data.