Scentsy
FailDemand is soft, at -58.1% this quarter, so Scentsy is a Fail.
- Flapen Score
- 45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 4945
- Market size
- €39K/yr319K searches / yr
- 90-day growth
- -58.1%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 37 sellers
Flapen Score
Scentsy against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Scentsy is stronger. Inside it, weaker.
Market
The Scentsy market on Amazon at a glance
Shoppers on Amazon Germany searched for Scentsy 319K times last year and spent an estimated €39K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -58.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €39Ka year
- Peak month
- November8.5× the quietest month
- Top search term
- duftlampe elektrisch60K searches a year
02 · Price
A sale here is worth €17.20.
Listings sell for €17.20 on average, from €8.46 to €24.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €17.20 that is €0 to €2K a year per listing.
- Average price
- €17.20inside the $15 to $100 sweet spot
- Price range
- €8.46–€24.93
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #272 within Alternative Medizin. It carries 809 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 83%
- Out of stock, average day
- 21.6%
- Average rank
- #272in Alternative Medizin
- Average rating
- 4.17 starsAmazon Germany average 4.37 stars
- Average reviews
- 809per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Scentsy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earnest Living Wachsschmelzwärmer für duftende Wachswürfel Tortenkerzenwärmer Wachsschmelze elektrischer Keramik-Duftschmelzer Ölbrenner weiß für Aromatherapie-Geschenk zu Hause
- Price
- €20.28
- Rating
- 4.3/5
- Reviews
- 578
- Age
- 3y ago

Candle-Lite - elektrisches Nachtlicht Bamako - Flammenlose Duftlampe für dein Zuhause im schönen floralen Ornament Design
- Price
- €16.19
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 6y ago

Scentsy - Duftwachs für Duftlampen 8 Stück Verschiedener Düfte für Weihnachten Hochzeiten Geburtstage Valentinstag
- Price
- €13.41
- Rating
- 3.6/5
- Reviews
- 33
- Age
- 1y ago

Wowlela Duftlampe Wachs 3D Glas Elektrische Duftlampe für Wachs Energie Sparen Elektrisch Teelicht Duftöl Lampe für Home Office Schlafzimmer Geschenke
- Price
- €20.78
- Rating
- 4.6/5
- Reviews
- 614
- Age
- 5y ago

ONVAYA Porzellan Duftlampe DOTS | 1 Stück | Elektrisch | Weiss | 15 cm | für die Steckdose | mit Birne | Aromalampe
- Price
- €20.85
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 14y ago
Trending
estimated 90-day click momentum
Lamptobe Elektrische Duftlampe für Wachs und Ätherische Öle Flammenlose Elektrische Ölbrenner Dekorative Wachslampe für Raumduft Dekoration und Geschenk Retro-Rot
- Price
- €9.75
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 10mo ago

Candle Brothers elektrische Duftlampe | Flow | Aromalampe für Duftwachs | Nachtlicht für Steckdose | Duftlampe Keramik Weiß | Steckdosen Lampe für Büro Schlafzimmer Yoga
- Price
- €17.00
- Rating
- 4.2/5
- Reviews
- 173
- Age
- 4y ago

SALUBRITO Aroma Diffuser 100ml Weiß Diffusor für ätherische Öle Ultraschall Aromatherapie Diffuser Klein Diffuser für Zuhause Büro Yoga Geschenk für Frauen
- Price
- €13.59
- Rating
- 4.0/5
- Reviews
- 647
- Age
- 1y ago

Candle-Lite - elektrisches Nachtlicht Bamako - Flammenlose Duftlampe für dein Zuhause im schönen floralen Ornament Design
- Price
- €16.19
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 6y ago

Wowlela Duftlampe Elektrisch Elektrische Duftlampe für Wachs mit Lagerfeuer 3 in 1 Elektrische Wachsduftlampe für Kerzen & Ätherische Öle Aromalampe für Zuhause Büro Geschenke & Dekoration
- Price
- €20.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 10mo ago
Newest
by launch date
Staymoment Elektrische Duftlampe für Wachs mit Timer: Candle Warmer für Duftwachs ätherische Öle Aroma Diffuser Nachtlicht Home Docor Modern Schwarz
- Price
- €19.04
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 8mo ago

Wowlela Duftlampe Elektrisch Elektrische Duftlampe für Wachs mit Lagerfeuer 3 in 1 Elektrische Wachsduftlampe für Kerzen & Ätherische Öle Aromalampe für Zuhause Büro Geschenke & Dekoration
- Price
- €20.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 10mo ago

Lamptobe Elektrische Duftlampe für Wachs und Ätherische Öle Flammenlose Elektrische Ölbrenner Dekorative Wachslampe für Raumduft Dekoration und Geschenk Retro-Rot
- Price
- €9.75
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 10mo ago

Staymoment Elektrische Duftlampe Pilz Deko: Glas Duftlampen Elektrisch für Wachs Pilz Lampe Mushroom Geschenke Frauen Wachslampe Pilzlampe Deko Herbst Frühling Geschenk Mama Freundin Schwester
- Price
- €17.56
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 11mo ago

SALUBRITO Aroma Diffuser 100ml Weiß Diffusor für ätherische Öle Ultraschall Aromatherapie Diffuser Klein Diffuser für Zuhause Büro Yoga Geschenk für Frauen
- Price
- €13.59
- Rating
- 4.0/5
- Reviews
- 647
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
37
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
43%
Top 20: 80%
Open market
38%
- Earnest Living13%
- CANDLE-LITE11%
- SUPRROW11%
- Candle-Brothers10%
- Wowlela9%
- ZEN ARÔME7%
Demand
Scentsy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Scentsy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duftlampe elektrisch60K/yr
- scentsy53K/yr
- scentsy duftlampe steckdose31K/yr
- elektrische duftlampe30K/yr
- elektrische duftlampe für wachs35K/yr
- duftlampe steckdose20K/yr
- duftlampe elektrisch wachs19K/yr
- scentsy duftlampe16K/yr
- duftwachs lampe elektrisch14K/yr
- wachslampe7K/yr
Reviews and returns
What reviews say buyers love and hate about Scentsy
We read the reviews and the return reasons for every product selling here.
“schnell defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scentsy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









