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Scentsy

Fail

Demand is soft, at -58.1% this quarter, so Scentsy is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€39K/yr319K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
43%top-5 click share · 25 brands · 37 sellers

Flapen Score

Scentsy against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Scentsy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scentsy market on Amazon at a glance

Shoppers on Amazon Germany searched for Scentsy 319K times last year and spent an estimated €39K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
0.7%
Market size, estimated
€39Ka year
Peak month
November8.5× the quietest month
Top search term
duftlampe elektrisch60K searches a year

02 · Price

A sale here is worth €17.20.

Listings sell for €17.20 on average, from €8.46 to €24.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €17.20 that is €0 to €2K a year per listing.

Average price
€17.20inside the $15 to $100 sweet spot
Price range
€8.46–€24.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #272 within Alternative Medizin. It carries 809 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
21.6%
Average rank
#272in Alternative Medizin
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
809per listing
Listings tracked
42

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Scentsy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€3K€5K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Est. top-5 brand share

55%

Top 20: 96%

Est. top-5 click share

43%

Top 20: 80%

Open market

38%

  • Earnest Living13%
  • CANDLE-LITE11%
  • SUPRROW11%
  • Candle-Brothers10%
  • Wowlela9%
  • ZEN ARÔME7%

Demand

Scentsy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Scentsy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • duftlampe elektrisch60K/yr
  • scentsy53K/yr
  • scentsy duftlampe steckdose31K/yr
  • elektrische duftlampe30K/yr
  • elektrische duftlampe für wachs35K/yr
  • duftlampe steckdose20K/yr
  • duftlampe elektrisch wachs19K/yr
  • scentsy duftlampe16K/yr
  • duftwachs lampe elektrisch14K/yr
  • wachslampe7K/yr

Reviews and returns

What reviews say buyers love and hate about Scentsy

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geruch”
25%of negative reviews mention “Haltbarkeit”
3.1%of orders come back
“schnell defekt”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Scentsy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data