Is scentsy profitable to sell on Amazon Germany?

The niche generates €39K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Skip it (45/100).

How competitive is the scentsy niche?

25 brands and 37 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in scentsy?

Top complaints mined from reviews: Haltbarkeit, Geruch, Qualität insgesamt. The return rate is 3.1%.

When does demand for scentsy peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the scentsy niche?

Listings span €8.46–€24.93; the average listing price is €17.20 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.

scentsy

Skip it

Soft demand (-58.1% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.20

avg listing price — sweet spot $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good809.31

avg incumbent reviews — the moat a new listing must climb

Price range

Good€8.46–€24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Bad€39K

€39K/yr · 319K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-58.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon Germany niche tracking, scentsy is a €39K/yr Amazon Germany market (319K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scentsy market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €52K–€69K; units × avg price
Conversion rate: 0.7%
Avg BSR: #272
Page quality: 0%
Prime: 83%
Sponsored: 86%
Out of stock: 21.6%
Avg brand age: 33 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

43%

Top 20: 80%

Open market

38%

Earnest Living13%
CANDLE-LITE11%
SUPRROW11%
Candle-Brothers10%
Wowlela9%
ZEN ARÔME7%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -58.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top scentsy search terms

duftlampe elektrisch60K/yr -52.4%1.3% conv.
scentsy53K/yr -49.0%0.4% conv.
scentsy duftlampe steckdose31K/yr -51.4%0.5% conv.
elektrische duftlampe30K/yr -56.9%0.8% conv.
elektrische duftlampe für wachs35K/yr -71.3%1.3% conv.
duftlampe steckdose20K/yr -57.2%1.4% conv.
duftlampe elektrisch wachs19K/yr -61.3%1.2% conv.
scentsy duftlampe16K/yr -67.1%0.4% conv.
duftwachs lampe elektrisch14K/yr -69.9%1.0% conv.
wachslampe7K/yr -50.8%1.0% conv.

All search terms

Top scentsy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Earnest Living Wachsschmelzwärmer für duftende Wachswürfel Tortenkerzenwärmer Wachsschmelze elektrischer Keramik-Duftschmelzer Ölbrenner weiß für Aromatherapie-Geschenk zu Hause

Earnest Living€20.284.3★578 rev

Candle-Lite - elektrisches Nachtlicht Bamako - Flammenlose Duftlampe für dein Zuhause im schönen floralen Ornament Design

CANDLE-LITE€16.194.2★56 rev

Scentsy - Duftwachs für Duftlampen 8 Stück Verschiedener Düfte für Weihnachten Hochzeiten Geburtstage Valentinstag

SUPRROW€13.413.6★33 rev

Wowlela Duftlampe Wachs 3D Glas Elektrische Duftlampe für Wachs Energie Sparen Elektrisch Teelicht Duftöl Lampe für Home Office Schlafzimmer Geschenke

Wowlela€20.784.6★614 rev

ONVAYA€20.854.5★435 rev

Newest

by launch date

Staymoment Elektrische Duftlampe für Wachs mit Timer: Candle Warmer für Duftwachs ätherische Öle Aroma Diffuser Nachtlicht Home Docor Modern Schwarz

Staymoment€19.0417 rev

8mo ago

Wowlela Duftlampe Elektrisch Elektrische Duftlampe für Wachs mit Lagerfeuer 3 in 1 Elektrische Wachsduftlampe für Kerzen & Ätherische Öle Aromalampe für Zuhause Büro Geschenke & Dekoration

Wowlela€20.7053 rev

10mo ago

Lamptobe Elektrische Duftlampe für Wachs und Ätherische Öle Flammenlose Elektrische Ölbrenner Dekorative Wachslampe für Raumduft Dekoration und Geschenk Retro-Rot

Lamptobe€9.757 rev

10mo ago

Staymoment Elektrische Duftlampe Pilz Deko: Glas Duftlampen Elektrisch für Wachs Pilz Lampe Mushroom Geschenke Frauen Wachslampe Pilzlampe Deko Herbst Frühling Geschenk Mama Freundin Schwester

Staymoment€17.5614 rev

11mo ago

SALUBRITO Aroma Diffuser 100ml Weiß Diffusor für ätherische Öle Ultraschall Aromatherapie Diffuser Klein Diffuser für Zuhause Büro Yoga Geschenk für Frauen

Salubrito€13.59647 rev

1y ago

What buyers say about scentsy

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch19%

“Aroma”

Qualität insgesamt14%

“Top Produkt”

Diffuser Mechanismus10%

“Super diffuser”

Preis-Leistungs-Verhältnis9%

“Preisleistung super”

Benutzerfreundlichkeit8%

“Orientalisches Flair leichtes Handling”

beworben Vs Tatsächliches Produkt7%

“Ware, wie bestellt”

Design insgesamt5%

“Schönes Design”

Farbe5%

“die farben sind super”

Helligkeit/Glanz/Glühen2%

“Sehr schönes warmes Licht”

Gesamtgröße1%

“Passt alles, wie beschrieben”

What buyers complain about

Haltbarkeit25%

“schnell defekt”

Geruch15%

“Kein Scentsy Duftwachs”

Qualität insgesamt9%

“Schlechte Qualität”

Diffuser Mechanismus6%

“Leider ist der Diffuser schon nach 4 Monaten defekt”

Geräuschpegel5%

“Jetzt brummt er total laut”

Funktionalität insgesamt5%

“Funktioniert nicht”

Defekt Material/Teile4%

“Ware defekt nach 4 Wochen”

Gesamtgröße3%

“klein”

Befeuchtung2%

“Sieht schön aus, verändert die Luftfeuchtigkeit aber nicht erheblich”

Heizung1%

“nichts wird erhitzt”

Top return reasons

Gesamtgröße17%

Funktionalität insgesamt14%

Diffuser Mechanismus10%

Defekt Material/Teile8%

Geruch7%

Qualität insgesamt6%