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Saunasteine

Fail

Demand is soft, at -57.0% this quarter, so Saunasteine is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€123K/yr77K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 11 sellers

Flapen Score

Saunasteine against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Saunasteine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saunasteine market on Amazon at a glance

Shoppers on Amazon Germany searched for Saunasteine 77K times last year and spent an estimated €123K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
7.0%
Market size, estimated
€123Ka year
Peak month
January4.4× the quietest month
Top search term
saunasteine39K searches a year

02 · Price

A sale here is worth €22.98.

Listings sell for €22.98 on average, from €11.26 to €40.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €22.98 that is €2K to €6K a year per listing.

Average price
€22.98inside the $15 to $100 sweet spot
Price range
€11.26–€40.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #740 within Wellness. It carries 308 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
12%
Out of stock, average day
17.6%
Average rank
#740in Wellness
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
308per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Saunasteine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Brand 139%
  • Brand 216%
  • Brand 315%
  • Brand 412%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 3%)

Demand

Saunasteine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Saunasteine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saunasteine39K/yr
  • saunasteine 20kg11K/yr
  • sauna steine9K/yr
  • saunasteine 10kg7K/yr
  • saunasteine 5kg6K/yr
  • sauna steine 10 kg3K/yr
  • saunasteine kaufen3K/yr

Reviews and returns

What reviews say buyers love and hate about Saunasteine

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Größenangabe stimmt nicht”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Saunasteine questions

Answered from the same tracked data.