Saunahut

Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months

819K

Growth, 90 days vs prior 90

-58.2%

Conversion, latest week

2.3%

Market size, estimated

€243Ka year

Peak month

December5.4× the quietest month

Top search term

saunahut313K searches a year

Listings sell for €13.22 on average, from €5.51 to €35.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €13.22 that is €7K to €10K a year per listing.

Average price

€13.22under the $15 to $100 sweet spot

Price range

€5.51–€35.01

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

€7K–€10K

Returns

1.8%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #26 within Wellness. It carries 1,204 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

88%

Out of stock, average day

6.3%

Average rank

#26in Wellness

Average rating

4.43 starsAmazon Germany average 4.37 stars

Average reviews

1,204per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months