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Sauna Peeling

Fail

Demand is soft, at -46.2% this quarter, so Sauna Peeling is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€54K/yr83K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
54%top-5 click share · 18 brands · 58 sellers

Flapen Score

Sauna Peeling against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sauna Peeling is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sauna Peeling market on Amazon at a glance

Shoppers on Amazon Germany searched for Sauna Peeling 83K times last year and spent an estimated €54K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
5.9%
Market size, estimated
€54Ka year
Peak month
December4.7× the quietest month
Top search term
sauna peeling19K searches a year

02 · Price

A sale here is worth €10.97.

Listings sell for €10.97 on average, from €4.20 to €25.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.97 that is €1K to €3K a year per listing.

Average price
€10.97under the $15 to $100 sweet spot
Price range
€4.20–€25.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #42 within Wellness. It carries 2,933 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
85%
Out of stock, average day
7.0%
Average rank
#42in Wellness
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,933per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sauna Peeling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

58

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

24%

  • Brand 132%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Sauna Peeling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Sauna Peeling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sauna peeling19K/yr
  • saunasalz11K/yr
  • meersalz peeling4K/yr
  • sauna salzpeeling10K/yr
  • sauna salz11K/yr
  • salzpeeling4K/yr
  • peeling salz4K/yr
  • sauna peelingsalz6K/yr
  • saunasalz zum einreiben5K/yr
  • saunapeeling3K/yr

Reviews and returns

What reviews say buyers love and hate about Sauna Peeling

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geruch”
31%of negative reviews mention “Geruch”
0.3%of orders come back
“Duftlos”
A buyer, on “Geruch”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sauna Peeling questions

Answered from the same tracked data.