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Sauna Fächer

Fail

Demand is soft, at -55.9% this quarter, so Sauna Fächer is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€43K/yr74K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
43%top-5 click share · 21 brands · 34 sellers

Flapen Score

Sauna Fächer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sauna Fächer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sauna Fächer market on Amazon at a glance

Shoppers on Amazon Germany searched for Sauna Fächer 74K times last year and spent an estimated €43K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
1.7%
Market size, estimated
€43Ka year
Top search term
sauna fächer22K searches a year

02 · Price

A sale here is worth €34.99.

Listings sell for €34.99 on average, from €2.83 to €80.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €34.99 that is €0 to €3K a year per listing.

Average price
€34.99inside the $15 to $100 sweet spot
Price range
€2.83–€80.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #766 within Wellness. It carries 127 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
49%
Out of stock, average day
13.5%
Average rank
#766in Wellness
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
127per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sauna Fächer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

34

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

43%

Top 20: 88%

Open market

28%

  • Brand 128%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Sauna Fächer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6× · 7 of 12 months tracked

Search terms

Top Sauna Fächer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sauna fächer22K/yr
  • saunafächer19K/yr
  • sauna wedel10K/yr
  • saunafächer klein6K/yr
  • aufgussfächer7K/yr
  • sauna fächer klein5K/yr
  • fächer sauna4K/yr

Reviews and returns

What reviews say buyers love and hate about Sauna Fächer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“direkt abgebrochen”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sauna Fächer questions

Answered from the same tracked data.