sandelholz kerze
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good1,117.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.12–€19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.32avg listing price — sweet spot $15–$100
Market size
Bad€16K€16K/yr · 40K searches
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sandelholz kerze is a €16K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sandelholz kerze market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €14K–€19K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 17.9%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
26
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
19%
- Kneipp46%
- Ipuro14%
- Jean & Len8%
- smøla6%
- Spetebo4%
- seit 1744 müller KERZEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Top sandelholz kerze search terms
- duftkerze sandelholz9K/yr
- kerze entspannung5K/yr
- kneipp kerze7K/yr
- duftkerze entspannung5K/yr
- sandelholz kerze7K/yr
- kneipp duftkerze6K/yr
- duftkerze kneipp2K/yr
Top sandelholz kerze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kneipp Duftkerze Goodbye Stress Wasserminze Rosmarin
Kneipp€11.524.8★21 rev
Kneipp Duftwelten Duftkerze Tiefenentspannung 145 g 915447
Kneipp€8.084.5★5,661 rev
smøla Große Duftkerze im Glas I Sandalwood 625ml - Kerze Sandelholz I bis zu 140 Stunden Brenndauer I vegane Sojawachs-Kerze I perfekte Geschenkidee
smøla€19.914.2★41 rev
ipuro - dekorative cedar wood - minimalistische & puristische Duftkerzen im Glas - intensive mit holzigen & würzigen Noten - stilvolle Kerze 125 g
Ipuro€3.484.4★2,495 rev
3-Docht Duftkerze im Glas 13 cm - Sandelholz Duft
Spetebo€12.644.2★149 rev
Newest
by launch date
Encoink Anti Stress Geschenke für Frauen Entspannung Geburtstagsgeschenk für Frauen Duftkerzen im Glas Lustige Geschenke für Freundin Mama Ehefrau Kollegin zum Muttertag Weihnachten Abschied
Encoink€13.1520 rev
Jean & Len Scented Candle Basil Mint & Eucalyptus vegan 195 g
Jean & Len€7.4240 rev
Jean & Len Scented Candle Green Tea & Citrus frischer Duft vegan 195 g
Jean & Len€7.4453 rev
Jean & Len Scented Candle Manuka Honey & Vanilla 8.4 x 8.4 x 9.5 cm 195 g
Jean & Len€7.54146 rev
Lavendel Duftkerze im Glas Kerze Duft Geschenk für Frauen Freundin Scented Candle Aromatherapie Kerze für Entspannung Natürliches Sojawachs 80 Std. Lange Brenndauer 200g
WAVV€11.5926 rev
Trending
90-day click momentumKneipp Duftwelten Duftkerze Tiefenentspannung 145 g 915447
Kneipp€8.084.5★
Jean & Len Scented Candle Basil Mint & Eucalyptus vegan 195 g
Jean & Len€7.423.6★
NIVEA Original Creme Duftkerze schlichte Duftkerze im Glas mit der bekannter NIVEA Creme-Note zart duftende Kerze im Milchglas-Behälter (120 g)
NIVEA€6.624.4★
ipuro - dekorative ipuro sunny beachtime Duftkerze - minimalistische & puristische Duftkerzen im Glas - intensive Duftkerzen mit spritzigen & frischen Noten - stilvolle Kerze 125 g
Ipuro€3.444.4★
Lavendel Duftkerze im Glas Kerze Duft Geschenk für Frauen Freundin Scented Candle Aromatherapie Kerze für Entspannung Natürliches Sojawachs 80 Std. Lange Brenndauer 200g
WAVV€11.594.7★
What buyers say about sandelholz kerze
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Duft”
“Ideal zum Verschenken, wenn es jemandem nicht so gut geht”
“Produkt ok”
“Ein schlichtes, elegantes Design”
“Sind zufrieden”
“wie beschrieben, alles bestens”
“Preis Leistung ist Ok”
“Echt hübsch”
“Passt, finde ich zu dieser Jahreszeit perfekt,”
“eine wirklich tolle Kerze”
What buyers complain about
“Der Duft ist nicht so toll”
“Teuer”
“Sehr schade, es sollte ein Geschenk sein”
“Ein wenig klein”
“Sieht leider benutzt aus”
“Hält leider nicht sehr lange”
“Sehr künstlicher, unangenehmer Duft”
“Schlechte Qualität”
“Verbrennung sehr schlecht,brennt nur in der Mitte,bildet Rand”
“Es waren Wachsflecken außen am Glas”
Top return reasons
Common questions
- Is sandelholz kerze profitable to sell on Amazon Germany?
- The niche generates €16K/yr across 20 tracked products. 90-day search growth is -53.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the sandelholz kerze niche?
- 13 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sandelholz kerze?
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Geschenk Zweck. The return rate is 0.4%.
- When does demand for sandelholz kerze peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the sandelholz kerze niche?
- Listings span €3.12–€19.91; the average listing price is €9.32 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.