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Sandelholz Kerze

Fail

Demand is soft, at -53.9% this quarter, so Sandelholz Kerze is a Fail.

Flapen Score
36
36 / 100
Ranks 2,793 of 2,966 Drogerie & Körperpflege niches · −13 vs the category median of 49
Market size
€16K/yr40K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 26 sellers

Flapen Score

Sandelholz Kerze against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sandelholz Kerze is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandelholz Kerze market on Amazon at a glance

Shoppers on Amazon Germany searched for Sandelholz Kerze 40K times last year and spent an estimated €16K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
4.3%
Market size, estimated
€16Ka year
Peak month
December7.6× the quietest month
Top search term
duftkerze sandelholz9K searches a year

02 · Price

A sale here is worth €9.32.

Listings sell for €9.32 on average, from €3.12 to €19.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €9.32 that is €0 to €932 a year per listing.

Average price
€9.32under the $15 to $100 sweet spot
Price range
€3.12–€19.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€932
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #86 within Alternative Medizin. It carries 1,118 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
17.9%
Average rank
#86in Alternative Medizin
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,118per listing
Listings tracked
20

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sandelholz Kerze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

26

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

19%

  • Brand 146%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Sandelholz Kerze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Sandelholz Kerze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duftkerze sandelholz9K/yr
  • kerze entspannung5K/yr
  • kneipp kerze7K/yr
  • duftkerze entspannung5K/yr
  • sandelholz kerze7K/yr
  • kneipp duftkerze6K/yr
  • duftkerze kneipp2K/yr

Reviews and returns

What reviews say buyers love and hate about Sandelholz Kerze

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Geruch”
36%of negative reviews mention “Geruch”
0.4%of orders come back
“Der Duft ist nicht so toll”
A buyer, on “Geruch”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandelholz Kerze questions

Answered from the same tracked data.