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Sanddornöl

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -20.9% this quarter, so Sanddornöl is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€102K/yr69K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
57%top-5 click share · 14 brands · 49 sellers

Flapen Score

Sanddornöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sanddornöl is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanddornöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Sanddornöl 69K times last year and spent an estimated €102K. The top 5 brands take 70% of clicks. Demand peaks in May–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
7.8%
Market size, estimated
€102Ka year
Peak month
November1.6× the quietest month
Top search term
sanddornöl52K searches a year

02 · Price

A sale here is worth €19.25.

Listings sell for €19.25 on average, from €7.82 to €39.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €19.25 that is €2K to €5K a year per listing.

Average price
€19.25inside the $15 to $100 sweet spot
Price range
€7.82–€39.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #256 within Alternative Medizin. It carries 2,874 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
2.7%
Average rank
#256in Alternative Medizin
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
2,874per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Sanddornöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

49

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Brand 123%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Sanddornöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Sanddornöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanddornöl52K/yr
  • sanddornöl bio kaltgepresst6K/yr
  • sea buckthorn oil4K/yr
  • sanddornöl zum einnehmen4K/yr
  • sanddornöl bio3K/yr

Reviews and returns

What reviews say buyers love and hate about Sanddornöl

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Geruch”
0.2%of orders come back
“Es riecht und schmeckt nach nichts, farblich ein helles Orange”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sanddornöl questions

Answered from the same tracked data.