Skip to content

Same

Fail

The top 5 products take 94% of clicks, so Same is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€80K/yr38K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
94%top-5 click share · 8 brands · 19 sellers

Flapen Score

Same against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Same is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Same market on Amazon at a glance

Shoppers on Amazon Germany searched for Same 38K times last year and spent an estimated €80K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
5.4%
Market size, estimated
€80Ka year
Peak month
December1.4× the quietest month
Top search term
same26K searches a year

02 · Price

A sale here is worth €38.53.

Listings sell for €38.53 on average, from €19.90 to €78.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €38.53 that is €4K to €10K a year per listing.

Average price
€38.53inside the $15 to $100 sweet spot
Price range
€19.90–€78.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #447 within Mineralien. It carries 171 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
1.9%
Average rank
#447in Mineralien
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
171per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Same products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

4%

  • Brand 133%
  • Brand 221%
  • Brand 319%
  • Brand 415%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Same search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Same search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • same26K/yr
  • sam e5K/yr
  • sam-e4K/yr
  • same kapseln3K/yr

Reviews and returns

What reviews say buyers love and hate about Same

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
8%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Der Preis ist allerdings vergleichsweise hoch”
A buyer, on “Preis-Leistungs-Verhältnis”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Same questions

Answered from the same tracked data.