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Salzstreuer

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -22.5% this quarter, so Salzstreuer is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49
Market size
€473K/yr1.7M searches / yr
90-day growth
-22.5%search demand this quarter
Competition
22%top-5 click share · 49 brands · 166 sellers

Flapen Score

Salzstreuer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Salzstreuer is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salzstreuer market on Amazon at a glance

Shoppers on Amazon Germany searched for Salzstreuer 1.7M times last year and spent an estimated €473K. The top 5 brands take 36% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €473K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
3.4%
Market size, estimated
€473Ka year
Peak month
December1.7× the quietest month
Top search term
salzstreuer552K searches a year

02 · Price

A sale here is worth €8.35.

Listings sell for €8.35 on average, from €1.78 to €19.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €8.35 that is €4K to €6K a year per listing.

Average price
€8.35under the $15 to $100 sweet spot
Price range
€1.78–€19.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #73 within Mineralien. It carries 592 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
96%
Out of stock, average day
12.0%
Average rank
#73in Mineralien
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
592per listing
Listings tracked
73

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Salzstreuer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

166

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

22%

Top 20: 58%

Open market

60%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Salzstreuer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Salzstreuer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salzstreuer552K/yr
  • salz und pfefferstreuer417K/yr
  • salzstreuer klein123K/yr
  • mini salzstreuer96K/yr
  • mini salzstreuer für unterwegs53K/yr
  • salzstreuer mini46K/yr
  • salzstreuer mit deckel39K/yr
  • salz pfefferstreuer42K/yr
  • salz und pfefferstreuer klein34K/yr
  • salz und pfeffer31K/yr

Reviews and returns

What reviews say buyers love and hate about Salzstreuer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“fällt aber eher klein aus”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Salzstreuer questions

Answered from the same tracked data.