Skip to content
54

salbei

Worth a look

Shows low returns (0.2%), but soft demand (-23.7% this quarter) keeps it on the watch list.

Market size 16Growth 13Conversion 78Competition 63Returns 99Price range 57Avg price 59Brand share 73Review moat 73Quality gap 55

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good560.59

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€13.03

avg listing price — sweet spot $15–$100

Price range

Good€1.02–€33.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€63K

€63K/yr · 63K searches

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, salbei is a €63K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

salbei market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€65K–€78K
units × avg price
Conversion rate
7.6%
Avg BSR
#453
Page quality
0%
Prime
81%
Sponsored
81%
Out of stock
4.5%
Avg brand age
63 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

34

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

47%

Top 20: 88%

Open market

35%

  • vom-Achterhof36%
  • natural elements9%
  • NATURTREU6%
  • MUT225%
  • TRUE NATURE5%
  • Naturalma4%

Demand

Weekly Amazon search volume, last 29 weeks — -23.7% search growth over the last 90 days.
1K750Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top salbei search terms

  • salbei42K/yr
  • salvia5K/yr
  • salbei getrocknet8K/yr
  • salbeiblätter4K/yr
  • salbeitee lose3K/yr
All search terms

Top salbei products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€5K12%€8K16%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about salbei

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Produkt”

Geruch17%

“Viel Aroma u. Heilkraft”

Geschmack insgesamt8%

“schmeckeugut”

Preis-Leistungs-Verhältnis6%

“Preis auch ok”

Effizienz5%

“Hilft echt prima”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Geschmack3%

“Mag den Geschmack”

Haltbarkeit2%

“Zuverlässigkeit super”

Frische2%

“Lieferung IO, super frischen Geschmack, 250 g ist ne ganze Menge hab mich verschätzt könnte weniger sein”

Vegan/Biologisch2%

“Bio Salbei”

What buyers complain about

Funktionalität insgesamt13%

“Funktionieren Null”

Geruch11%

“unerwartetes Geruch”

Qualität insgesamt8%

“Sehr mindere Qualität”

Geschmack insgesamt7%

“Schmeckt absolut ekelhaft und hat 0 Wirkung”

Geschmack7%

“Der unverfälschte herbe Geschmack von Salbei”

Gesamtgröße5%

“Sehr große Kapseln”

Süße5%

“ohne zucker wollten wir”

Dosierung5%

“Maximal enttäuscht: Hohe Dosierung, minimal Wirkkraft”

Nebenwirkungen4%

“hat 0 Wirkung”

beworben Vs Tatsächliches Produkt3%

“hält nicht was es verspricht”

Top return reasons

Geruch53%
Entflammbar13%
Gesamtgröße8%
Qualität insgesamt5%
Defekt Material/Teile3%
Pflanzenwachstum3%
Feucht/Trocken3%
Funktionalität insgesamt3%
Dicke3%
Dünn3%

Common questions

Is salbei profitable to sell on Amazon Germany?
The niche generates €63K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the salbei niche?
27 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in salbei?
Top complaints mined from reviews: Funktionalität insgesamt, Geruch, Qualität insgesamt. The return rate is 0.2%.
What does it cost to enter the salbei niche?
Listings span €1.02–€33.31; the average listing price is €13.03 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.