Safran
PassSafran scores 65 out of 100, a Pass. Shoppers spend an estimated $279K a year here, demand is soft, at -5.4% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 4965
- Market size
- €279K/yr249K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 43%top-5 click share · 33 brands · 42 sellers
Flapen Score
Safran against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Safran is stronger. Inside it, weaker.
Market
The Safran market on Amazon at a glance
Shoppers on Amazon Germany searched for Safran 249K times last year and spent an estimated €279K. The top 5 brands take 46% of clicks. Demand peaks in Apr. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €279K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €279Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- safran130K searches a year
02 · Price
A sale here is worth €17.10.
Listings sell for €17.10 on average, from €7.24 to €28.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €17.10 that is €4K to €9K a year per listing.
- Average price
- €17.10inside the $15 to $100 sweet spot
- Price range
- €7.24–€28.13
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€9K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #918 within Multivitamin & Mineralien. It carries 182 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 92%
- Out of stock, average day
- 8.7%
- Average rank
- #918in Multivitamin & Mineralien
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 182per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Safran products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
42
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
43%
Top 20: 86%
Open market
49%
- Brand 111%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Safran search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.6×
Search terms
Top Safran search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safran130K/yr
- safran fäden65K/yr
- saffron25K/yr
- safran gewürz4K/yr
- saffran3K/yr
- safron4K/yr
- safran bio4K/yr
- zafran3K/yr
- safran iran3K/yr
- safran fäden bio3K/yr
Reviews and returns
What reviews say buyers love and hate about Safran
We read the reviews and the return reasons for every product selling here.
“Schmeckt und riecht nach Plastik”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safran questions
Answered from the same tracked data.