Skip to content

Rückenwärmer Elektrisch

Fail

Demand is soft, at -54.6% this quarter, so Rückenwärmer Elektrisch is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€70K/yr50K searches / yr
90-day growth
-54.6%search demand this quarter
Competition
46%top-5 click share · 21 brands · 41 sellers

Flapen Score

Rückenwärmer Elektrisch against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rückenwärmer Elektrisch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rückenwärmer Elektrisch market on Amazon at a glance

Shoppers on Amazon Germany searched for Rückenwärmer Elektrisch 50K times last year and spent an estimated €70K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-54.6%
Conversion, latest week
5.6%
Market size, estimated
€70Ka year
Peak month
November8.1× the quietest month
Top search term
rückenwärmer elektrisch17K searches a year

02 · Price

A sale here is worth €25.32.

Listings sell for €25.32 on average, from €7.93 to €45.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €25.32 that is €0 to €3K a year per listing.

Average price
€25.32inside the $15 to $100 sweet spot
Price range
€7.93–€45.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #39 within Wärme- & Kältetherapie. It carries 2,134 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#39in Wärme- & Kältetherapie
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,134per listing
Listings tracked
34

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rückenwärmer Elektrisch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

41

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

23%

  • Brand 128%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Rückenwärmer Elektrisch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Rückenwärmer Elektrisch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rückenwärmer elektrisch17K/yr
  • wärme rücken13K/yr
  • rücken wärme8K/yr
  • heizkissen rücken kabellos7K/yr
  • rücken wärmer4K/yr

Reviews and returns

What reviews say buyers love and hate about Rückenwärmer Elektrisch

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Heizer”
16%of negative reviews mention “Heizung”
2.9%of orders come back
“Ungleiche Wärmeverteilung”
A buyer, on “Heizung”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rückenwärmer Elektrisch questions

Answered from the same tracked data.