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Rückenschrubber

Fail

Shoppers spend an estimated $43K a year here, so Rückenschrubber is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€43K/yr106K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
58%top-5 click share · 18 brands · 26 sellers

Flapen Score

Rückenschrubber against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rückenschrubber is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rückenschrubber market on Amazon at a glance

Shoppers on Amazon Germany searched for Rückenschrubber 106K times last year and spent an estimated €43K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.9%
Market size, estimated
€43Ka year
Peak month
February1.4× the quietest month
Top search term
rückenschrubber41K searches a year

02 · Price

A sale here is worth €8.31.

Listings sell for €8.31 on average, from €4.70 to €17.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.31 that is €831 to €2K a year per listing.

Average price
€8.31under the $15 to $100 sweet spot
Price range
€4.70–€17.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€831–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #36 within Wellness. It carries 2,727 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#36in Wellness
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
2,727per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Rückenschrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

27%

  • Brand 120%
  • Brand 220%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Rückenschrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rückenschrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rückenschrubber41K/yr
  • rückenschrubber für dusche14K/yr
  • rückenschwamm10K/yr
  • rückenwaschgurt8K/yr
  • rücken waschhilfe8K/yr
  • back scrubber9K/yr
  • rücken waschen5K/yr
  • peeling rücken3K/yr
  • rücken schrubber4K/yr
  • back scrubber for shower4K/yr

Reviews and returns

What reviews say buyers love and hate about Rückenschrubber

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Die Qualität merkt man erst nach der Benutzung”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rückenschrubber questions

Answered from the same tracked data.