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Rückenretter

Fail

Demand is soft, at -40.6% this quarter, so Rückenretter is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€496K/yr131K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
58%top-5 click share · 13 brands · 30 sellers

Flapen Score

Rückenretter against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rückenretter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rückenretter market on Amazon at a glance

Shoppers on Amazon Germany searched for Rückenretter 131K times last year and spent an estimated €496K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €496K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
6.4%
Market size, estimated
€496Ka year
Peak month
June6.6× the quietest month
Top search term
liebscher und bracht kissen92K searches a year

02 · Price

A sale here is worth €58.94.

Listings sell for €58.94 on average, from €17.54 to €153.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At €58.94 that is €44K to €59K a year per listing.

Average price
€58.94inside the $15 to $100 sweet spot
Price range
€17.54–€153.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
€44K–€59K
Returns
6.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #84 within Mobilitätshilfen & Zubehör. It carries 2,206 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
77%
Out of stock, average day
28.2%
Average rank
#84in Mobilitätshilfen & Zubehör
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
2,206per listing
Listings tracked
22

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rückenretter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

17%

  • Brand 139%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Rückenretter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 6.6×

Search terms

Top Rückenretter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liebscher und bracht kissen92K/yr
  • liebscher und bracht nackenkissen5K/yr
  • kissen liebscher und bracht8K/yr
  • nackenkissen liebscher und bracht6K/yr
  • liebscher bracht kissen5K/yr
  • libscher-bracht kissen3K/yr
  • kopfkissen liebscher und bracht5K/yr
  • liebscher bracht kopfkissen5K/yr
  • liebscher bracht kissen erfahrungen2K/yr

Reviews and returns

What reviews say buyers love and hate about Rückenretter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Kissen”
18%of negative reviews mention “Kissen”
6.3%of orders come back
“Kissen weg Geld weg schade”
A buyer, on “Kissen”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rückenretter questions

Answered from the same tracked data.