Rückenretter
FailDemand is soft, at -40.6% this quarter, so Rückenretter is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €496K/yr131K searches / yr
- 90-day growth
- -40.6%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 30 sellers
Flapen Score
Rückenretter against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Rückenretter is stronger. Inside it, weaker.
Market
The Rückenretter market on Amazon at a glance
Shoppers on Amazon Germany searched for Rückenretter 131K times last year and spent an estimated €496K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €496K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -40.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- €496Ka year
- Peak month
- June6.6× the quietest month
- Top search term
- liebscher und bracht kissen92K searches a year
02 · Price
A sale here is worth €58.94.
Listings sell for €58.94 on average, from €17.54 to €153.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At €58.94 that is €44K to €59K a year per listing.
- Average price
- €58.94inside the $15 to $100 sweet spot
- Price range
- €17.54–€153.82
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €44K–€59K
- Returns
- 6.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #84 within Mobilitätshilfen & Zubehör. It carries 2,206 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 77%
- Out of stock, average day
- 28.2%
- Average rank
- #84in Mobilitätshilfen & Zubehör
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,206per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Rückenretter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
30
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
17%
- Brand 139%
- Brand 216%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 17%)
Demand
Rückenretter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 6.6×
Search terms
Top Rückenretter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liebscher und bracht kissen92K/yr
- liebscher und bracht nackenkissen5K/yr
- kissen liebscher und bracht8K/yr
- nackenkissen liebscher und bracht6K/yr
- liebscher bracht kissen5K/yr
- libscher-bracht kissen3K/yr
- kopfkissen liebscher und bracht5K/yr
- liebscher bracht kopfkissen5K/yr
- liebscher bracht kissen erfahrungen2K/yr
Reviews and returns
What reviews say buyers love and hate about Rückenretter
We read the reviews and the return reasons for every product selling here.
“Kissen weg Geld weg schade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rückenretter questions
Answered from the same tracked data.









