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Rote Kontaktlinsen

Fail

Demand is soft, at -51.8% this quarter, so Rote Kontaktlinsen is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€100K/yr168K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
61%top-5 click share · 8 brands · 8 sellers

Flapen Score

Rote Kontaktlinsen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rote Kontaktlinsen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rote Kontaktlinsen market on Amazon at a glance

Shoppers on Amazon Germany searched for Rote Kontaktlinsen 168K times last year and spent an estimated €100K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
6.0%
Market size, estimated
€100Ka year
Top search term
rote kontaktlinsen65K searches a year

02 · Price

A sale here is worth €9.95.

Listings sell for €9.95 on average, from €6.94 to €17.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €9.95 that is €2K to €5K a year per listing.

Average price
€9.95under the $15 to $100 sweet spot
Price range
€6.94–€17.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #40 within Kontaktlinsen & Brillen. It carries 1,951 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
1.0%
Average rank
#40in Kontaktlinsen & Brillen
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
1,951per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Rote Kontaktlinsen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Rote Kontaktlinsen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 52.1× · 9 of 12 months tracked

Search terms

Top Rote Kontaktlinsen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rote kontaktlinsen65K/yr
  • kontaktlinsen rot38K/yr
  • red contact lenses9K/yr
  • rote kontaktlinsen mit stärke20K/yr
  • kontaktlinsen rot mit stärke7K/yr
  • rote kontaktlinsen ohne stärke14K/yr
  • kontaktlinsen rot ohne stärke7K/yr
  • kontaktlinsen halloween rot8K/yr

Reviews and returns

What reviews say buyers love and hate about Rote Kontaktlinsen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Linsen”
30%of negative reviews mention “Funktionalität insgesamt”
1.9%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rote Kontaktlinsen questions

Answered from the same tracked data.