Is riechsalz profitable to sell on Amazon Germany?

The niche generates €94K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (40/100).

How competitive is the riechsalz niche?

8 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in riechsalz?

Top complaints mined from reviews: Geruch, Stärke, Benutzerfreundlichkeit. The return rate is 0.0%.

When does demand for riechsalz peak?

Demand peaks in Feb–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the riechsalz niche?

Listings span €5.52–€16.82; the average listing price is €12.84 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

riechsalz

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great232.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.84

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€94K

€94K/yr · 202K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Price range

Bad€5.52–€16.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, riechsalz is a €94K/yr Amazon Germany market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

riechsalz market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: €64K–€77K; units × avg price
Conversion rate: 3.6%
Avg BSR: #550
Page quality: 0%
Prime: 40%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Hades U-Labs39%
Azan Strength39%
DEVESA Dr.Reingraber GmbH & Co.10%
SpartaFlex3%
Energy Blast3%
HA-THA2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top riechsalz search terms

riechsalz123K/yr -17.7%2.6% conv.
smelling salts28K/yr -24.8%1.8% conv.
riechsalz sport10K/yr -19.0%3.1% conv.
smelling salt13K/yr -36.1%1.0% conv.
riechsalz extra stark14K/yr -37.8%2.8% conv.
riechsalz ammoniak5K/yr -14.5%2.9% conv.
ammoniak riechsalz4K/yr -10.9%3.4% conv.
riechsalz kaufen2K/yr -28.2%1.3% conv.
smelling salts extra strong3K/yr -52.6%4.0% conv.

All search terms

Top riechsalz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Azan Strength SKULLCRUSH Riechsalz - Stufe 5/5 - Höchste Stufe - für Profisportarten wie Bodybuilding Powerlifting Strongman Icehockey

Azan Strength€16.824.7★10 rev

Hades U-Labs Deutsches Riechgel EXTRA STARK (Ammoniak)

Hades U-Labs€11.304.3★62 rev

ICESTORM Smelly Gelly (Menthol) Riechgel 80 ml extrem intensiv mit Ammoniak Made in Germany für Powerlifting Strongman Bodybuilding & Kampfsport starker Kick vor schweren Versuchen

Hades U-Labs€15.064.5★13 rev

AMMOLA Riechstäbchen Riechampullen 10X0.4 ml

DEVESA Dr.Reingraber GmbH & Co.€9.934.7★1,259 rev

Azan Strength SKULLCRUSH extrem Starkes Riechsalz - Stärke 3/5 - für Profisportarten wie Bodybuilding Powerlifting Strongman Icehockey

Azan Strength€16.093.2★24 rev

Newest

by launch date

ICESTORM Smelly Gelly (Menthol) Riechgel 80 ml extrem intensiv mit Ammoniak Made in Germany für Powerlifting Strongman Bodybuilding & Kampfsport starker Kick vor schweren Versuchen

Hades U-Labs€15.0613 rev

6mo ago

Energy Blast Riechpaste Extra Stark Riechpaste für Sportler Powerlifting & Kraftsport Riechpaste für Maximale Energie Fokus & Leistung im Gym Langanhaltender Wirkung

Energy Blast€12.8014 rev

8mo ago

B1 AMPULLEN Riechstäbchen Riechampullen - Eishockey Handball Kraftsport Gym & Co. - Ammoniakstäbchen (15er Pack)

B1 AMPULLEN€16.6921 rev

9mo ago

Hades U-Labs Deutsches Riechgel EXTRA STARK (Ammoniak)

Hades U-Labs€11.3062 rev

1y ago

Lezehea 4 Stück Nasal Stick Riechstifte für ätherische öle Minze-Aromatherapie-Naseninhalator Bietet Frische Kühlung Sensation Verbessert die Atmung und Steigert Den Fokus

Lezehea€5.5240 rev

1y ago

What buyers say about riechsalz

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch32%

“Der Duft hängt wirklich sehr lange”

Qualität insgesamt20%

“Super Produkt”

Übung/Sporteignung9%

“Perfekt Comp & Training”

beworben Vs Tatsächliches Produkt9%

“Hält, was es verspricht”

Haltbarkeit7%

“Hält auch deutlich länger”

Benutzerfreundlichkeit5%

“Sehr nützlich”

Atmungsaktivität5%

“Sehr zu empfehlen, bekomme wieder richtig Luft”

Funktionalität insgesamt5%

“der Lift klappt tadellos.”

Effizienz5%

“Funktioniert super”

Eignung Anfänger2%

“Super als Skill”

What buyers complain about

Geruch47%

“Riecht nicht so gut”

Stärke23%

“manche sind sehr schwach”

Benutzerfreundlichkeit7%

“Schwierige Anwendung”

Defekt Material/Teile7%

“Produkt ist total kaputt”

Gesamtgröße7%

“die ist sehr kleine trotzdem sehr gut”

Funktionalität insgesamt7%

“Völlig wirkungslos”

Top return reasons

Geruch50%

beworben Vs Tatsächliches Produkt10%

Stärke10%

Defekt Material/Teile10%

Gesamtgröße10%

Feucht/Trocken10%

Common questions

Is riechsalz profitable to sell on Amazon Germany?: The niche generates €94K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (40/100).
How competitive is the riechsalz niche?: 8 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in riechsalz?: Top complaints mined from reviews: Geruch, Stärke, Benutzerfreundlichkeit. The return rate is 0.0%.
When does demand for riechsalz peak?: Demand peaks in Feb–Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the riechsalz niche?: Listings span €5.52–€16.82; the average listing price is €12.84 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.