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Riechsalz

Fail

The top 5 products take 87% of clicks, so Riechsalz is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€94K/yr202K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
87%top-5 click share · 8 brands · 26 sellers

Flapen Score

Riechsalz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Riechsalz is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Riechsalz market on Amazon at a glance

Shoppers on Amazon Germany searched for Riechsalz 202K times last year and spent an estimated €94K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
3.6%
Market size, estimated
€94Ka year
Peak month
November2.5× the quietest month
Top search term
riechsalz123K searches a year

02 · Price

A sale here is worth €12.84.

Listings sell for €12.84 on average, from €5.52 to €16.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €12.84 that is €6K to €10K a year per listing.

Average price
€12.84under the $15 to $100 sweet spot
Price range
€5.52–€16.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€6K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #550 within Erste Hilfe. It carries 232 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#550in Erste Hilfe
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
232per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Riechsalz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Brand 139%
  • Brand 239%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Riechsalz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Riechsalz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • riechsalz123K/yr
  • smelling salts28K/yr
  • riechsalz sport10K/yr
  • smelling salt13K/yr
  • riechsalz extra stark14K/yr
  • riechsalz ammoniak5K/yr
  • ammoniak riechsalz4K/yr
  • riechsalz kaufen2K/yr
  • smelling salts extra strong3K/yr

Reviews and returns

What reviews say buyers love and hate about Riechsalz

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
47%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Riecht nicht so gut”
A buyer, on “Geruch”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Riechsalz questions

Answered from the same tracked data.