Reisverschluss-zipper
FailDemand is soft, at -56.7% this quarter, so Reisverschluss-zipper is a Fail.
- Flapen Score
- 43 / 100Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 4943
- Market size
- €80K/yr207K searches / yr
- 90-day growth
- -56.7%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 27 sellers
Flapen Score
Reisverschluss-zipper against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Reisverschluss-zipper is stronger. Inside it, weaker.
Market
The Reisverschluss-zipper market on Amazon at a glance
Shoppers on Amazon Germany searched for Reisverschluss-zipper 207K times last year and spent an estimated €80K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -56.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- €80Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- reisverschluss-zipper ersatz184K searches a year
02 · Price
A sale here is worth €6.86.
Listings sell for €6.86 on average, from €3.36 to €13.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €6.86 that is €3K to €5K a year per listing.
- Average price
- €6.86under the $15 to $100 sweet spot
- Price range
- €3.36–€13.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€5K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #477 within Medizinische Geräte & Verbrauchsmaterialien. It carries 534 reviews at 3.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 31.1%
- Average rank
- #477in Medizinische Geräte & Verbrauchsmaterialien
- Average rating
- 3.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 534per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Reisverschluss-zipper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
27
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
52%
Top 20: 91%
Open market
28%
- Brand 126%
- Brand 216%
- Brand 311%
- Brand 49%
- Brand 56%
- Brand 63%
Demand
Reisverschluss-zipper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.5×
Reviews and returns
What reviews say buyers love and hate about Reisverschluss-zipper
We read the reviews and the return reasons for every product selling here.
“Funktioniert NICHT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reisverschluss-zipper questions
Answered from the same tracked data.