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56

reisprotein

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 21Conversion 89Competition 36Returns 99Price range 59Avg price 83Brand share 51Review moat 90Quality gap 80

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great202.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.25

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€7.54–€25.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€112K

€112K/yr · 59K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, reisprotein is a €112K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

reisprotein market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€110K–€146K
units × avg price
Conversion rate
10.4%
Avg BSR
#8
Page quality
0%
Prime
86%
Sponsored
79%
Out of stock
0.0%
Avg brand age
65 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

14

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • vom-Achterhof31%
  • Vita2You15%
  • Flügelschwinger11%
  • Erdschwalbe9%
  • Raab Vitalfood8%
  • Maskelmän8%
  • Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top reisprotein search terms

  • reisprotein31K/yr
  • reisprotein pulver bio11K/yr
  • reisprotein pulver9K/yr
  • reis protein pulver4K/yr
  • bio reisprotein3K/yr
All search terms

Top reisprotein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€34K40%€45K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about reisprotein

What buyers praise and complain about, mined from review topics.

What buyers love

Ernährungs Gehalt14%

“Sehr feines Proteinpulver”

Geschmack insgesamt13%

“Schmeckt”

Qualität insgesamt13%

“Super Produkt”

Vegan/Biologisch8%

“Vegan”

Löslichkeit8%

“Es lässt sich im Shaker mit Wasser problemlos anmischen”

Geschmack7%

“Aromen”

Inhaltsstoffe – insgesamt3%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Textur/Konsistenz – insgesamt2%

“Konsistenz ist aber super”

Süße2%

“Für Personen, die bewusst auf Süßstoffe verzichten und ein möglichst naturbelassenes Produkt suchen, ist es eine überzeugende Wahl”

Benutzerfreundlichkeit2%

“Gut verträglich”

What buyers complain about

Geschmack insgesamt22%

“schmeckt wie Sand”

Geschmack14%

“hat null Eigengeschmack”

Löslichkeit4%

“Löst sich nicht richtig auf”

Textur/Konsistenz – insgesamt3%

“Geschmack und Konsistenz für mich nicht machbar”

Künstliche Süßstoffe2%

“versteh auch nicht warum ein Protein Pulver gesüßt sein muss oder irgendwie Geschmacksorte haben muss. Löst sich”

Bitter2%

“Ein extrem bitterer”

Süße2%

“überhaupt nicht süß”

Ernährungs Gehalt2%

“Schlechteste Proteinpulver”

Nebenwirkungen1%

“Ungenießbar mit Brecheffekt”

Haftung/Klebrigkeit1%

“Ich tue es morgens ins Muesli, und das wird dann pappig und klebrig”

Top return reasons

Geschmack insgesamt26%
Geschmack17%
Auslaufsicher8%
Qualität insgesamt7%
Ernährungs Gehalt6%
Säureregulator/Linderung von Magenschmerzen5%
Gelenkschmerzen5%
Löslichkeit4%
Textur/Konsistenz – insgesamt4%
Haftung/Klebrigkeit2%

Common questions

Is reisprotein profitable to sell on Amazon Germany?
The niche generates €112K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the reisprotein niche?
11 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in reisprotein?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.
When does demand for reisprotein peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the reisprotein niche?
Listings span €7.54–€25.65; the average listing price is €18.25 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.