Is reishi profitable to sell on Amazon Germany?

The niche generates €227K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the reishi niche?

16 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in reishi?

Top complaints mined from reviews: Dosierung, Funktionalität insgesamt, Genauigkeit insgesamt. The return rate is 0.1%.

When does demand for reishi peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the reishi niche?

Listings span €9.82–€27.27; the average listing price is €19.47 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.

reishi

Worth a look

Shows low returns (0.1%), but soft demand (-17.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.47

avg listing price — sweet spot $15–$100

Review moat

Good511.41

avg incumbent reviews — the moat a new listing must climb

Price range

Good€9.82–€27.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Okay€227K

€227K/yr · 100K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, reishi is a €227K/yr Amazon Germany market (100K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

reishi market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €156K–€195K; units × avg price
Conversion rate: 11.7%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.3%
Avg brand age: 53 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

27%

TRUE NATURE24%
Scheunengut13%
ProFuel11%
QIDOSHA10%
GREEN NATURALS9%
Vegavero6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top reishi search terms

reishi41K/yr -20.5%6.9% conv.
reishi kapseln30K/yr -16.5%10.4% conv.
reishi extrakt kapseln bio hochdosiert14K/yr -9.4%10.6% conv.
reishi pilz8K/yr -9.4%4.5% conv.
reishi extrakt5K/yr -21.9%6.1% conv.
ganoderma lucidum2K/yr -28.8%1.3% conv.

All search terms

Top reishi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reishi Pilz-Extrakt 270 Kapseln (670 mg) Hochdosiert: 20.100 mg/Tag Premium-Extrakt 40% Polysaccharide 3 Monate Vorrat Ganoderma lucidum Vegan deutsche Produktion TRUE NATURE

TRUE NATURE€26.564.7★1,068 rev

Reishi 1950mg -WICHTIG: 20:1 Extrakt (=39000mg reiner Fruchtkörper pro Tagesdosis MIT 40% bioaktiven Polysacchariden) Reishi Kapseln Hochdosiert -Laborgeprüft- DE SCHEUNENGUT

Scheunengut€20.534.6★153 rev

Reishi Kapseln 180x - 2000 mg Pilz-Extrakt aus Ganoderma lucidum - hochwertiges Reishi-Extrakt (6:1) mit 40% bioaktiven Polysacchariden (800 mg pro Tag) - Vorrat für 60 Tage

ProFuel€16.794.6★147 rev

QIDOSHA Reishi Extrakt Kapseln TESTSIEGER 07/23* 15:1 Premium-Extrakt hochdosiert mit 500mg pro Kapsel 180 Stk im Glas Premium Reishi Pilz Ganoderma lucidum vegan laborgeprueft (Glas)

QIDOSHA€18.644.7★260 rev

Green Naturals Reishi Extrakt Hochdosiert: 2100 mg mit 40% Polysacchariden (840 mg) Ganoderma lucidum (Ling Zhi) Made in Germany 180 vegane Kapseln

GREEN NATURALS€23.844.5★169 rev

Newest

by launch date

vit4ever Reishi Pilz - 270 vegane Kapseln mit 1300 mg Extrakt pro Tagesdosis - 40% Polysaccharide - Ganoderma lucidum - hochdosiert ohne unnötige Zusätze vegan

Vit4ever€21.25692 rev

7mo ago

Bio Reishi Pulver 100g | naturreines Pilzpulver Bio und vegan | adaptogener Vitalpilz aus dem ganzen Fruchtkörper | Achterhof

vom-Achterhof€14.1836 rev

11mo ago

MycoWay Reishi 1950 mg Starker 5:1-Extrakt 180 Kapseln 9750 mg Reishi-Extrakt Immunsystem & Kreislauf 6090 Portionen Hohe Bioverfügbarkeit

MycoWay€15.2545 rev

1y ago

Reishi Pilz-Extrakt 270 Kapseln (670 mg) Hochdosiert: 20.100 mg/Tag Premium-Extrakt 40% Polysaccharide 3 Monate Vorrat Ganoderma lucidum Vegan deutsche Produktion TRUE NATURE

TRUE NATURE€26.561,068 rev

1y ago

Reishi Kapseln 180x - 2000 mg Pilz-Extrakt aus Ganoderma lucidum - hochwertiges Reishi-Extrakt (6:1) mit 40% bioaktiven Polysacchariden (800 mg pro Tag) - Vorrat für 60 Tage

ProFuel€16.79147 rev

2y ago

What buyers say about reishi

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

beworben Vs Tatsächliches Produkt6%

“Die Angaben zum Produkt auf dieser Seite sind sehr ausführlich”

Einfaches Kauen/Schlucken5%

“und lassen sich gut schlucken”

Ernährungs Gehalt5%

“Durch die hohe Extraktrate sind die wichtigen Polysaccharide auf 40% angereichert, was ein sehr guter Wert ist”

Inhaltsstoffe – insgesamt5%

“Das Produkt ist rein und gut verträglich”

Immunitätsverstärker4%

“Immunstärke aus der Natur”

Haltbarkeit4%

“Wirkt sehr viable”

Preis-Leistungs-Verhältnis3%

“was ich preislich absolut fair finde.”

Gesamtgröße3%

“Mich halten sie fit”

Vegan/Biologisch3%

“Die Kapseln sind vegan”

What buyers complain about

Dosierung18%

“30 Kapseln weniger, gleicher Preis”

Funktionalität insgesamt6%

“Keine Wirkung”

Genauigkeit insgesamt6%

“Lässt sich schlecht abmessen”

Inhaltsstoffe – insgesamt6%

“Woher kommt der Wirkstoff?”

Reguliert die Verdauung3%

“Außerdem bekam ich Magenschmerzen (ähnlich wie bei Aspirin).”

Preis-Leistungs-Verhältnis3%

“Auch wenn der Preis etwas höher ist”

Geruch3%

“In der Dose nimmt man einen leicht unangenehmen Geruch wahr”

Gesamtgröße3%

“Die Pillen selbst sind auch recht groß”

Haftung/Klebrigkeit2%

“danach haftet es nicht mehr ganz so sauber an der Dose.”

Vitamin1%

“daher kein klassisches Basis-Supplement.”

Common questions

Is reishi profitable to sell on Amazon Germany?: The niche generates €227K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the reishi niche?: 16 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in reishi?: Top complaints mined from reviews: Dosierung, Funktionalität insgesamt, Genauigkeit insgesamt. The return rate is 0.1%.
When does demand for reishi peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the reishi niche?: Listings span €9.82–€27.27; the average listing price is €19.47 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.