Is reisflocken profitable to sell on Amazon Germany?

The niche generates €599K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the reisflocken niche?

18 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in reisflocken?

Top complaints mined from reviews: Geschmack insgesamt, Textur/Konsistenz – insgesamt, Geschmack. The return rate is 0.1%.

When does demand for reisflocken peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the reisflocken niche?

Listings span €9.29–€34.85; the average listing price is €21.77 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

reisflocken

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great163.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€21.77

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€9.29–€34.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good€599K

€599K/yr · 436K searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, reisflocken is a €599K/yr Amazon Germany market (436K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

reisflocken market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: €544K–€653K; units × avg price
Conversion rate: 6.3%
Avg BSR: #190
Page quality: 0%
Prime: 67%
Sponsored: 76%
Out of stock: 6.9%
Avg brand age: 61 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

28%

Bodylab2433%
ESN14%
EWL Naturprodukte10%
GEN GERMAN ELITE NUTRITION6%
Foozia5%
Body Attack4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top reisflocken search terms

reispudding123K/yr -11.5%6.3% conv.
rice pudding132K/yr -19.1%6.2% conv.
esn rice pudding32K/yr -25.0%2.7% conv.
reispudding esn25K/yr -21.4%4.1% conv.
esn reispudding24K/yr -21.1%2.2% conv.
reis pudding19K/yr -14.4%5.9% conv.
rice pudding esn18K/yr -27.4%4.1% conv.
reisbrei11K/yr +11.7%2.1% conv.
reisgrieß12K/yr -7.5%1.7% conv.
reispudding protein8K/yr -15.8%3.8% conv.

All search terms

Top reisflocken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bodylab24 Instant Rice Pudding 2kg aus 100% Reismehl ohne weitere Zusätze die schnelle und leckere Kohlenhydratversorgung im Masseaufbau oder vorm Training geschmacksneutral

Bodylab24€17.204.1★100 rev

Bodylab24 Instant Rice Pudding 3kg aus 100% Reismehl ohne weitere Zusätze die schnelle und leckere Kohlenhydratversorgung im Masseaufbau oder vorm Training geschmacksneutral

Bodylab24€26.174.0★235 rev

ESN Instant Rice Pudding Natural 3000 g mit wenig Fett & ohne Zucker - made in Germany

ESN€29.834.4★900 rev

EWL Reispudding 2 5kg | Rice Pudding | Reines Naturprodukt | Vegan | Eimer

EWL Naturprodukte€18.694.4★33 rev

Rice Pudding Neutral 3 kg - Veganer Instant Reispudding für Frühstück & Pre-Workout Snack - Hochwertige Energiequelle 100% Reis - Komplexe Kohlenhydraten - leicht verdaulich

GEN GERMAN ELITE NUTRITION€32.014.2★193 rev

Newest

by launch date

Weider Rice Pudding - Reispudding aus reinem Reisgrieß - Vor und Nach dem Training - Reisbrei Pulver Ungesüßt Vegan Ohne Zusatzstoffe - 1 5 kg

Weider€22.6029 rev

3mo ago

Rice Pudding 2 2kg Instant Reis Pudding Natur Vegan Ohne Zusatz von Foozia

Foozia€14.9120 rev

4mo ago

EWL Reispudding 2 5kg | Rice Pudding | Reines Naturprodukt | Vegan | Eimer

EWL Naturprodukte€18.6933 rev

10mo ago

Rice Pudding 900g Instant Reis Pudding Natur Vegan Ohne Zusatz von Foozia

Foozia€9.2961 rev

11mo ago

Nutri + Reis Pudding Pulver 1 kg ohne Zucker + Süßstoffe Neutral - Instant Rice Pudding 1000 g Natural - fettarm + cremig - der perfekte Snack

Nutri +€15.8783 rev

1y ago

What buyers say about reisflocken

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt23%

“Super Reis-Pudding”

Qualität insgesamt10%

“Bestes Produkt”

Ernährungs Gehalt10%

“Leckerer proteinreispudding”

Geschmack9%

“Geschmacklich absolut spitze”

Preis-Leistungs-Verhältnis6%

“Preisleistung super”

Löslichkeit6%

“Die Konsistenz wird je nach Flüssigkeitsmenge angenehm cremig”

Textur/Konsistenz – insgesamt5%

“Textur sehr angenehm”

Kochanleitung3%

“Kein großes Kochen, kein Aufwand, keine Diskussion mit mir selbst”

Benutzerfreundlichkeit3%

“Das Produkt ist praktisch und unkompliziert,”

Backen3%

“Bester Rice Pudding”

What buyers complain about

Geschmack insgesamt24%

“Schmeckt absolut nicht”

Textur/Konsistenz – insgesamt13%

“bleibt etwas stückig weil es eher grobes Granulat ist,”

Geschmack9%

“Geschmack 0,0”

Preis-Leistungs-Verhältnis5%

“Überteuertes ESN Produkt, welches es in jedem Drogeriemarkt deutlich günstiger gibt”

Qualität insgesamt5%

“Einfach Müll”

Brock/Klump/Sammlung3%

“bleibt etwas stückig weil es eher grobes Granulat ist,”

Sauer2%

“das Zeug kann man nicht lange stehen lassen weil es dann gleich sauer wird”

Knusprigkeit2%

“Schmeckt nicht und bleibt körnig”

Ernährungs Gehalt2%

“Sehr enttäuschend von nutri+”

Süße1%

“für mich ist das Zeug selbst mit Fruchtcreme oder Marmelade gesüßt absolut ungenießbar.”

Top return reasons

Geschmack insgesamt40%

Materialqualität20%

beworben Vs Tatsächliches Produkt20%