Reinigung
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Reinigung is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 4953
- Market size
- €576K/yr906K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 132 sellers
Flapen Score
Reinigung against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Reinigung is stronger. Inside it, weaker.
Market
The Reinigung market on Amazon at a glance
Shoppers on Amazon Germany searched for Reinigung 906K times last year and spent an estimated €576K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €576K a year.
- Searches, last 12 months
- 906K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 8.0%
- Market size, estimated
- €576Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- wc frisch254K searches a year
02 · Price
A sale here is worth €7.99.
Listings sell for €7.99 on average, from €1.00 to €41.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €7.99 that is €6K to €8K a year per listing.
- Average price
- €7.99under the $15 to $100 sweet spot
- Price range
- €1.00–€41.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €6K–€8K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within WC. It carries 6,479 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 97%
- Out of stock, average day
- 3.9%
- Average rank
- #41in WC
- Average rating
- 4.53 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,479per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Reinigung products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WC-Frisch WC FRISCH Kraft Aktiv Duftspüler Blüten-Frische (150 g) WC Reiniger für Reinigung bei jeder Spülung Duftsteine für langanhaltend frischen Duft + 50 % Anti-Kalk Effekt*
- Price
- €3.62
- Rating
- 4.6/5
- Reviews
- 19,112
- Age
- 6y ago

WC Frisch Kraft Aktiv Blauspüler Blüten-Frische (10er Pack) WC-Reiniger mit innovativer Geruchs-Stopp-Formel Duftsteine für extra Frische und eine sichtbare Reinigung
- Price
- €13.54
- Rating
- 4.6/5
- Reviews
- 19,112
- Age
- 6y ago

WC Frisch Kraft Aktiv Duftspüler Früchtezauber (150 g) WC Reiniger mit fruchtigem Duft und 4-facher Aktivstoff-Kombination Duftsteine für 24/7 Frische und sichtbare Reinigung
- Price
- €3.73
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 8mo ago

Cillit Bang Blue Wave 6 WC Blauspüler Duopack Ozean Frische 3er Pack (3 x 2 Stück) Toilet Cleaner
- Price
- €5.65
- Rating
- 4.5/5
- Reviews
- 1,561
- Age
- 9y ago

Scrub Daddy Damp Duster Staubschwamm Staubwedel waschbar mit Rillen Putzutensilien Haushalt für Holzjalousien Heizkörper und Spiegel Spinnenwebenentferner Putzschwamm Antistatisch Rosa
- Price
- €4.05
- Rating
- 4.6/5
- Reviews
- 12,570
- Age
- 3y ago
Trending
estimated 90-day click momentum
WC-Frisch Kraft Aktiv Blauspüler Blütenfrische WC-Reiniger 1 Stück Farbspüler mit 50 Prozent mehr Glanz
- Price
- €1.39
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 6y ago

WC Frisch Kraft Aktiv Duftspüler Früchtezauber (150 g) WC Reiniger mit fruchtigem Duft und 4-facher Aktivstoff-Kombination Duftsteine für 24/7 Frische und sichtbare Reinigung
- Price
- €3.73
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 8mo ago

WC FRISCH DeLuxe Delicate Magnolia (2*50 g) WC Reiniger mit zartem Magnolienduft Duftsteine mit Parfümperlen für einen Parfüm-Boost bei jeder Spülung
- Price
- €3.27
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 3y ago

WC-Frisch WC FRISCH Kraft Aktiv Duftspüler Blüten-Frische (150 g) WC Reiniger für Reinigung bei jeder Spülung Duftsteine für langanhaltend frischen Duft + 50 % Anti-Kalk Effekt*
- Price
- €3.62
- Rating
- 4.6/5
- Reviews
- 19,112
- Age
- 6y ago

WC FRISCH Brilliant Gel Alpine Lake
- Price
- €1.68
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 3y ago
Newest
by launch date
WC Frisch Kraft Aktiv Duftspüler Früchtezauber (150 g) WC Reiniger mit fruchtigem Duft und 4-facher Aktivstoff-Kombination Duftsteine für 24/7 Frische und sichtbare Reinigung
- Price
- €3.73
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 8mo ago

WC-Frisch Spa Momente Harmonie Toilettenstein (2*50 g) WC Duftspüler mit luxuriösen ätherischen Ölen WC Stein für ein verwöhnendes & langanhaltendes Dufterlebnis
- Price
- €3.26
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 3y ago

WC FRISCH DeLuxe Delicate Magnolia (2*50 g) WC Reiniger mit zartem Magnolienduft Duftsteine mit Parfümperlen für einen Parfüm-Boost bei jeder Spülung
- Price
- €3.27
- Rating
- 4.4/5
- Reviews
- 404
- Age
- 3y ago

WC FRISCH Kraft Aktiv Duftspüler Hawaii (2*50 g) WC Reiniger für Reinigung bei jeder Spülung Duftsteine für langanhaltend frischen Duft + 50 % Anti-Kalk Effekt*
- Price
- €2.75
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 3y ago

WC FRISCH Brilliant Gel Alpine Lake
- Price
- €1.68
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
132
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 84%
Open market
2%
- WC-Frisch71%
- Cillit Bang13%
- Scrub Daddy6%
- WC-Ente5%
- Bref2%
- BROX1%
- Open — no brand owns it (3 brands, 2%)
Demand
Reinigung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul · busiest ÷ quietest = 2.1×
Search terms
Top Reinigung search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wc frisch254K/yr
- reinigung218K/yr
- wc stein70K/yr
- cleaning48K/yr
- klostein33K/yr
- wc steine27K/yr
- wc frisch kraft aktiv31K/yr
- wc steine toilette43K/yr
- wc duftspüler30K/yr
- damp duster24K/yr
Reviews and returns
What reviews say buyers love and hate about Reinigung
We read the reviews and the return reasons for every product selling here.
“Verunreinigt die Toilette”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reinigung questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









