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reflux kissen

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 20Competition 32Returns 23Price range 95Avg price 95Brand share 38Review moat 57Quality gap 73

Avg price

Incredible€41.29

avg listing price — sweet spot $15–$100

Price range

Incredible€16.99–€80.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,225.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€52K

€52K/yr · 79K searches

According to Flapen's Amazon Germany niche tracking, reflux kissen is a €52K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

reflux kissen market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€62K–€83K
units × avg price
Conversion rate
1.6%
Avg BSR
#18
Page quality
0%
Prime
70%
Sponsored
100%
Out of stock
10.0%
Avg brand age
37 months
Avg seller age
201 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

  • WELL B431%
  • sleepling28%
  • ELONEO9%
  • Exsnugy9%
  • HAVARGO5%
  • Dorifine4%
  • Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top reflux kissen search terms

  • reflux kissen32K/yr
  • reflux kissen erwachsene24K/yr
  • keilkissen reflux8K/yr
  • matratzenkeil reflux5K/yr
  • refluxkissen5K/yr
  • keilkissen bett 140 cm breit6K/yr
All search terms

Top reflux kissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€16K40%€21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about reflux kissen

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität27%

“Sleep well”

Kissen25%

“Super Kissen:)”

Qualität insgesamt11%

“good quality”

Komfort insgesamt10%

“Super entspannend”

beworben Vs Tatsächliches Produkt5%

“Produkt wie beschrieben”

Gesamtgröße3%

“Passt alles”

Schaum3%

“Super Kissen”

Preis-Leistungs-Verhältnis3%

“Preis-Leistung super”

Weiches Gefühl2%

“Sehr guter Kissen bequem und sehr weich”

Design insgesamt1%

“Aber zumindest vom Design her scheint es ein großer Wurf zu sein”

What buyers complain about

Kissen19%

“Kissen bereits dreckig”

Hartes Gefühl10%

“Material zu weich”

Komfort insgesamt9%

“Unbequem”

Gesamtgröße8%

“Etwas gross sonst geht es”

Preis-Leistungs-Verhältnis8%

“schade um das Geld”

Funktionalität insgesamt6%

“Funktioniert bei mir Nicht”

beworben Vs Tatsächliches Produkt5%

“Gibt nicht so nach wie auf den Fotos”

Geruch4%

“stinkt extrem nach Chemie”

Produktzustand3%

“Produkte sind tatsächlich schon benutzt”

Qualität insgesamt2%

“Qualität sehr schlecht”

Top return reasons

Kissen23%
Komfort insgesamt21%
Gesamtgröße17%
Funktionalität insgesamt8%
Hartes Gefühl6%
Geruch4%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt2%
Produktzustand2%
Weiches Gefühl2%

Common questions

Is reflux kissen profitable to sell on Amazon Germany?
The niche generates €52K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (38/100).
How competitive is the reflux kissen niche?
13 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in reflux kissen?
Top complaints mined from reviews: Kissen, Hartes Gefühl, Komfort insgesamt. The return rate is 5.7% — above our launch gate.
When does demand for reflux kissen peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the reflux kissen niche?
Listings span €16.99–€80.77; the average listing price is €41.29 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.