Skip to content

Rayovac Extra 312

Fail

Demand is soft, at -23.8% this quarter, so Rayovac Extra 312 is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€165K/yr34K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
75%top-5 click share · 4 brands · 25 sellers

Flapen Score

Rayovac Extra 312 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rayovac Extra 312 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rayovac Extra 312 market on Amazon at a glance

Shoppers on Amazon Germany searched for Rayovac Extra 312 34K times last year and spent an estimated €165K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 24.6% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
24.6%
Market size, estimated
€165Ka year
Top search term
rayovac extra 31219K searches a year

02 · Price

A sale here is worth €19.89.

Listings sell for €19.89 on average, from €14.65 to €31.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €19.89 that is €10K to €15K a year per listing.

Average price
€19.89inside the $15 to $100 sweet spot
Price range
€14.65–€31.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€10K–€15K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Medizinische Geräte & Verbrauchsmaterialien. It carries 3,682 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#195in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
3,682per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Rayovac Extra 312 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

85%

Top 20: 85%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 215%
  • Brand 39%
  • Brand 45%
  • Brand 55%

Demand

Rayovac Extra 312 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Rayovac Extra 312 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rayovac extra 31219K/yr
  • rayovac 312 hörgerätebatterien9K/yr
  • rayovac 3126K/yr

Reviews and returns

What reviews say buyers love and hate about Rayovac Extra 312

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Akkulaufzeit”
45%of negative reviews mention “Akkulaufzeit”
0.2%of orders come back
“30-40% der Batterien funktionnieren nicht”
A buyer, on “Akkulaufzeit”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rayovac Extra 312 questions

Answered from the same tracked data.