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Raumspray

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -14.6% this quarter, so Raumspray is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€486K/yr560K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
30%top-5 click share · 14 brands · 117 sellers

Flapen Score

Raumspray against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Raumspray is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raumspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Raumspray 560K times last year and spent an estimated €486K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €486K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
7.3%
Market size, estimated
€486Ka year
Peak month
July1.9× the quietest month
Top search term
raumspray179K searches a year

02 · Price

A sale here is worth €11.82.

Listings sell for €11.82 on average, from €1.85 to €34.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €11.82 that is €6K to €9K a year per listing.

Average price
€11.82under the $15 to $100 sweet spot
Price range
€1.85–€34.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #29 within Lufterfrischer. It carries 1,429 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
79%
Out of stock, average day
5.4%
Average rank
#29in Lufterfrischer
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,429per listing
Listings tracked
57

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
57 months

Products

Top Raumspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

117

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

6%

  • Brand 143%
  • Brand 228%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 6%)

Demand

Raumspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Raumspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raumspray179K/yr
  • duftspray68K/yr
  • raumduft spray56K/yr
  • air wick active fresh52K/yr
  • airwick active fresh25K/yr
  • febreze lufterfrischer spray29K/yr
  • duftspray toilette19K/yr
  • glade duftspray16K/yr
  • wc spray13K/yr
  • air wick active fresh nachfüller16K/yr

Reviews and returns

What reviews say buyers love and hate about Raumspray

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Geruch”
48%of negative reviews mention “Geruch”
0.2%of orders come back
“Faybrais stinkt”
A buyer, on “Geruch”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Raumspray questions

Answered from the same tracked data.