raumspray
Worth a lookShows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good€1.85–€34.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€486K€486K/yr · 560K searches
Review moat
Good1,429.39avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, raumspray is a €486K/yr Amazon Germany market (560K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
raumspray market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- €473K–€591K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 61%
- Out of stock
- 5.4%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
117
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
6%
- Air Wick43%
- Glade28%
- Febreze15%
- Jean & Len4%
- BOHORIA3%
- fresh & more2%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top raumspray search terms
- raumspray179K/yr
- duftspray68K/yr
- raumduft spray56K/yr
- air wick active fresh52K/yr
- airwick active fresh25K/yr
- febreze lufterfrischer spray29K/yr
- duftspray toilette19K/yr
- glade duftspray16K/yr
- wc spray13K/yr
- air wick active fresh nachfüller16K/yr
Top raumspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Active Fresh Aerosolfreies Raumspray mit natürlichen ätherischen Ölen Duft: Frische Wäsche 1 x 237 ml
Air Wick€2.404.6★695 rev
Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Ocean Adventure 1er Pack (1 x 300 ml)
Glade€2.064.5★1,807 rev
Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Relaxing Zen 1er Pack (1 x 300 ml)
Glade€1.884.5★1,807 rev
Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml
Jean & Len€13.244.2★171 rev
Febreze Lufterfrischer Spray Aprilfrisch 6 × 185 ml 2-in-1 Geruchsbekämpfung & Lang Anhaltende Frische für Die Wohnung
Febreze€17.394.5★374 rev
Newest
by launch dateJean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml
Jean & Len€13.24171 rev
Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Refreshing Air 1er Pack (1 x 300 ml)
Glade€2.41238 rev
Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Eukalyptus & Lavendel Duft 1er Pack (1 x 300 ml)
Glade€2.44121 rev
BOHORIA Raumspray Lufterfrischer mit Frische Wäsche Duft stimulierender und frischer Raumduft für ein einzigartiges Dufterlebnis 500 ml (500ml Fresh Cotton)
BOHORIA€13.7395 rev
Air Wick Active Fresh Aeorosolfreier automatischer Lufterfrischer Raumduft Cotton & Weiße Orchidee 4 x 228 ml Nachfüller
Air Wick€18.67113 rev
Trending
90-day click momentum
Febreze Lufterfrischer Spray Goldene Orchidee 6x185ml 2-in-1 Geruchsbekämpfung und Frische
Febreze€7.594.5★
Air Wick Active Fresh Aeorosolfreier automatischer Lufterfrischer Raumduft Cotton & Weiße Orchidee 4 x 228 ml Nachfüller
Air Wick€18.674.6★
Febreze Lufterfrischer Spray Aprilfrisch 6 × 185 ml 2-in-1 Geruchsbekämpfung & Lang Anhaltende Frische für Die Wohnung
Febreze€17.394.5★
Air Wick Active Fresh Wasserbasierter automatischer Lufterfrischer Raumduft Jasminblüte 4 x 228 ml Nachfüller
Air Wick€18.734.8★
Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml
Jean & Len€13.244.2★
What buyers say about raumspray
What buyers praise and complain about, mined from review topics.What buyers love
“Super Raumduft”
“Touch &Fresh”
“Super Qualität”
“Produkt wie vom Verkäufer beschrieben”
“Preis Leistung Super”
“Automatic spray”
“leichte Handhabung”
“Passt”
“Funktioniert”
“halten auch, was versprochen wird.”
What buyers complain about
“Faybrais stinkt”
“Haltbarkeit”
“Das einzige Problem: relativ teuer”
“funktioniert nicht”
“Günstiges Produkt”
“Alles nicht so einfach”
“es ist zu klein dafür”
“Hält nicht was es verspricht”
“Unangenehm in der Nase”
“Zu empfehlen zitrone war ja leider nicht zu bekommen”
Top return reasons
Common questions
- Is raumspray profitable to sell on Amazon Germany?
- The niche generates €486K/yr across 57 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the raumspray niche?
- 14 brands and 117 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in raumspray?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for raumspray peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the raumspray niche?
- Listings span €1.85–€34.89; the average listing price is €11.82 (sweet spot $15–$100). The average incumbent carries 1,429 reviews — the moat a new listing must climb.