Raumduft

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

4.2%

Market size, estimated

€1.6Ma year

Peak month

November1.8× the quietest month

Top search term

raumduft933K searches a year

Listings sell for €11.44 on average, from €2.40 to €45.27. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At €11.44 that is €23K to €29K a year per listing.

Average price

€11.44under the $15 to $100 sweet spot

Price range

€2.40–€45.27

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

€23K–€29K

Returns

0.4%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #19 within Lufterfrischer. It carries 2,389 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

4.7%

Average rank

#19in Lufterfrischer

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

2,389per listing

Listings tracked

56

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

41 months