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Rational

Fail

The top 5 brands take 100% of clicks, so Rational is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€207K/yr9K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
93%top-5 click share · 3 brands · 14 sellers

Flapen Score

Rational against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rational is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rational market on Amazon at a glance

Shoppers on Amazon Germany searched for Rational 9K times last year and spent an estimated €207K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €207K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
18.9%
Market size, estimated
€207Ka year
Peak month
November1.5× the quietest month
Top search term
rational reiniger tabs7K searches a year

02 · Price

A sale here is worth €116.67.

Listings sell for €116.67 on average, from €66.18 to €185.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €116.67 that is €12K to €29K a year per listing.

Average price
€116.67above the $15 to $100 sweet spot
Price range
€66.18–€185.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€12K–€29K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #804 within Reinigungsmittel. It carries 31 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#804in Reinigungsmittel
Average rating
4.80 starsAmazon Germany average 4.37 stars
Average reviews
31per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Rational products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 34%

Demand

Rational search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Rational

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Einfache Reinigung”
<0.1%of orders come back, a rate Amazon rounds to zero
“Reinigung”
A buyer, on “Einfache Reinigung”40% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Rational questions

Answered from the same tracked data.