Is rasierstein profitable to sell on Amazon Germany?

The niche generates €10K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +67.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the rasierstein niche?

16 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in rasierstein?

Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Allergien. The return rate is 0.6%.

When does demand for rasierstein peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the rasierstein niche?

Listings span €4.32–€33.84; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

rasierstein

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+67.8%

90-day search growth — must beat 0% to launch

Review moat

Good605.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.32–€33.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.27

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€10K

€10K/yr · 11K searches

Signals Quality Gap

According to Flapen's Amazon Germany niche tracking, rasierstein is a €10K/yr Amazon Germany market (11K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasierstein market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €8K–€10K; units × avg price
Conversion rate: 8.5%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 26.8%
Avg brand age: 45 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

Störtebekker Shaving Accessories27%
FVION25%
COMAIR GERMANY7%
Purezing6%
BEZOX6%
Delmara5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top rasierstein search terms

rasierstein7K/yr +56.4%8.0% conv.
rasierstein damen1K/yr +89.5%5.1% conv.
haarentfernung stein1K/yr +100.9%2.2% conv.
haarentferner stein1K/yr +107.9%3.0% conv.
haar entferner stein210/yr -3.9%8.2% conv.

All search terms

Top rasierstein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Störtebekker Premium Alaunstein - Natürliches Aftershave - Alaun Blutstiller - Beruhigt die Haut nach der Rasur mit Rasierhobel/Rasiermesser - antiseptisch - Potassium Alum Block

Störtebekker Shaving Accessories€10.744.7★2,804 rev

FVION Nano Haarentferner Kristall Haarentferner Ohne Rasierer Crystal Haarentferner Ohne Schmerzen Glass Shaver Haarentfernung Für Frauen Damen Körper | Beine | Arme | Rücken (Grün)

FVION€7.953.8★1,283 rev

Comair 3090037 Alaunstein 65 x 43 x 23 mm

COMAIR GERMANY€4.324.4★492 rev

Alaunstein 120 Gramm Blutstiller festes Deodorant & geruchloses Aftershave - perfekt für Reisen

Delmara€8.064.5★880 rev

BETTER BE BOLD Blutstiller Alaunstein 75g I Stoppt Blutungen sofort nach der Rasur I Antiseptisch & antibakteriell I Handgefertigt in Frankreich I 100% natürlich I Bart & Glatze I Vegan

BETTER BE BOLD€8.174.5★196 rev

Newest

by launch date

Nano Haarentferner Haarentfernung Ohne Rasieren Crystal Haarentferner für Damen Herren Wiederverwendbarer Magic Crystal Haarentferner Stein für Körper Beine Arme Rücken Peeling (Rosa)

Purezing€13.489 rev

1mo ago

Nano Haarentferner Haarentfernung Ohne Rasieren Crystal Haarentferner für Damen Herren Wiederverwendbarer Magic Crystal Haarentferner Stein für Körper Beine Arme Rücken Peeling (Rosa)

Purezing€13.537 rev

1mo ago

ZEXIJOW Nano-Kristall-Haarentferner Kristall-Haarentferner Nano-Glas-Haarentfernung Stein Kristall-Haarradierer waschbares und wiederverwendbares Haarentfernungswerkzeug(Lila) (Schwarz)

ZEXIJOW€6.0721 rev

10mo ago

Glov Nano Glas Epilierer - Schmerzfreie Haarentfernung für Beine und Arme Wiederverwendbar Nachhaltig Sanft Exfolierend Langlebig Handlich und Effektiv für Dicke Haare

GLOV€10.7414 rev

10mo ago

katmerio 2 Stück Nano Haarentferner Stein Kristall Haarentfernung für Damen und Herren ohne Rasieren Tragbarer Crystal Haarentferner für Hinterarme Schmerzloses Peeling-Haarentfernungswerkzeug

katmerio€4.8853 rev

1y ago

What buyers say about rasierstein

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt22%

“Funktioniert”

Qualität insgesamt20%

“Super Produkt,”

Weiches Gefühl12%

“Macht glatt”

Benutzerfreundlichkeit8%

“Einfache Handhabe”

Preis-Leistungs-Verhältnis7%

“Preis/Leistung ok”

Effizienz6%

“Sehr effizient”

Gesamtgröße4%

“Liegt gut in der Hand”

Blutdruck2%

“Natürlich und hilfreich bei Blutungen”

Allergien2%

“reizt die Haut nicht”

Griff2%

“liegt toll in der Hand,”

What buyers complain about

Funktionalität insgesamt17%

“Funktioniert überhaupt nicht”

Haltbarkeit12%

“Direkt gebrochen”

Allergien9%

“führt zu Hautirritationen”

Qualität insgesamt7%

“Müll”

Hautgesundheit6%

“Reizt die Haut”

Defekt Material/Teile6%

“Der gelieferte Stift war gebrochen”

Benutzerfreundlichkeit6%

“Eher unhandlich”

Gesamtgröße5%

“Deutlich kleiner als erwartet”

Preis-Leistungs-Verhältnis5%

“Überteuerter Müll”

beworben Vs Tatsächliches Produkt4%

“Hält nicht was es verspricht”

Top return reasons

Funktionalität insgesamt36%

Defekt Material/Teile18%

Benutzerfreundlichkeit9%

Haftung/Klebrigkeit8%

beworben Vs Tatsächliches Produkt5%

Gesamtgröße4%

Produktzustand4%

Haltbarkeit3%

schädigen/verbrennen Haare2%

Qualität insgesamt2%

Common questions

Is rasierstein profitable to sell on Amazon Germany?: The niche generates €10K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +67.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the rasierstein niche?: 16 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in rasierstein?: Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Allergien. The return rate is 0.6%.
When does demand for rasierstein peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the rasierstein niche?: Listings span €4.32–€33.84; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.