Rasierseife
FailDemand is soft, at -5.8% this quarter, so Rasierseife is a Fail.
- Flapen Score
- 48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 4948
- Market size
- €251K/yr386K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 112 sellers
Flapen Score
Rasierseife against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Rasierseife is stronger. Inside it, weaker.
Market
The Rasierseife market on Amazon at a glance
Shoppers on Amazon Germany searched for Rasierseife 386K times last year and spent an estimated €251K. The top 5 brands take 86% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €251K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- €251Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- rasierseife152K searches a year
02 · Price
A sale here is worth €9.56.
Listings sell for €9.56 on average, from €3.93 to €20.08. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €9.56 that is €5K to €7K a year per listing.
- Average price
- €9.56under the $15 to $100 sweet spot
- Price range
- €3.93–€20.08
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Rasur & Enthaarung. It carries 5,232 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Rasur & Enthaarung
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,232per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Rasierseife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
112
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
11%
- Brand 154%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 11%)
Demand
Rasierseife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rasierseife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rasierseife152K/yr
- proraso101K/yr
- rasierseife herren82K/yr
- shaving soap15K/yr
- rasierseife männer6K/yr
- proraso rasiercreme9K/yr
- störtebekker rasierseife8K/yr
- proraso shaving cream3K/yr
- proraso set5K/yr
- rasier seife3K/yr
Reviews and returns
What reviews say buyers love and hate about Rasierseife
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rasierseife questions
Answered from the same tracked data.









