Is rasierseife profitable to sell on Amazon Germany?

The niche generates €251K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (48/100).

How competitive is the rasierseife niche?

13 brands and 112 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in rasierseife?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for rasierseife peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the rasierseife niche?

Listings span €3.93–€20.08; the average listing price is €9.56 (sweet spot $15–$100). The average incumbent carries 5,232 reviews — the moat a new listing must climb.

rasierseife

Skip it

Soft demand (-5.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€251K

€251K/yr · 386K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.93–€20.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.56

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,232.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, rasierseife is a €251K/yr Amazon Germany market (386K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasierseife market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: €239K–€287K; units × avg price
Conversion rate: 6.8%
Avg BSR: #27
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

112

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

11%

Proraso54%
Störtebekker Shaving Accessories12%
MÜHLE8%
Wilkinson Sword7%
Viking Revolution4%
Haslinger3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top rasierseife search terms

rasierseife152K/yr -14.1%4.8% conv.
proraso101K/yr +3.9%4.7% conv.
rasierseife herren82K/yr -16.1%5.9% conv.
shaving soap15K/yr +0.6%4.5% conv.
rasierseife männer6K/yr +122.1%6.4% conv.
proraso rasiercreme9K/yr +31.1%10.2% conv.
störtebekker rasierseife8K/yr -14.5%8.3% conv.
proraso shaving cream3K/yr +50.0%9.6% conv.
proraso set5K/yr -16.7%2.5% conv.
rasier seife3K/yr -3.4%6.0% conv.

All search terms

Top rasierseife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Proraso Shaving Soap inklusive Seifenschale 150 ml hautschonende Rasierseife für Herren mit Grünem Tee & Hafer Rasiercreme für sensible Haut Made in Italy Weiss

Proraso€4.204.7★10,867 rev

Störtebekker Premium Rasierseife Sandelholz 70g - Handgefertigte Seife für ergiebigen Rasierschaum - Perfekt für die Rasur mit Rasierhobel & Rasiermesser - Vegane Rasierseife Damen & Herren

Störtebekker Shaving Accessories€10.594.7★1,887 rev

Proraso Shaving Soap inklusive Seifenschale 150 ml erfrischende und belebende Rasierseife für Herren mit Eukalyptusöl und Menthol Made in Italy Grün

Proraso€5.054.7★19,780 rev

Wilkinson Sword Rasierseife für empfindliche Haut. Ideal für Herren-Kosmetiktaschen Barbier-Sets zu Hause Rasierseife und Schale für empfindliche Haut 1 Stück

Wilkinson Sword€3.934.5★727 rev

Proraso Shaving Soap inklusive Seifenschale 150 ml nährende und feuchtigkeitsspendende Rasierseife für Herren mit Sandelholz & Sheabutter Made in Italy Rot

Proraso€4.184.7★2,900 rev

Newest

by launch date

ANYMALE Premium Rasierseife Sandelholz 100g für Damen & Herren - Handgefertigt in Deutschlands ältester Seifenmanufaktur - Für die Rasur mit Rasierhobel & Rasiermesser - Bart- & Rasier Seife vegan

ANYMALE€9.977 rev

11mo ago

Wilkinson Sword Rasierseife für empfindliche Haut. Ideal für Herren-Kosmetiktaschen Barbier-Sets zu Hause Rasierseife und Schale für empfindliche Haut 1 Stück

Wilkinson Sword€3.93727 rev

1y ago

MÜHLE Rasierseifen-Duo - für alle Hauttypen - sanft fruchtig vegan - 2x 65 g - Aloe Vera und Grapefruit-Minze

MÜHLE€13.92125 rev

2y ago

Tabac Original | Rasierseife im Tiegel - ermöglicht leichte und gründliche Rasur - Original Seit 1959 | 125g

Tabac Original€10.39321 rev

2y ago

Störtebekker Premium Rasierseife Tortuga 70g - Handgefertigte Seife für ergiebigen Rasierschaum - Perfekt für die Rasur mit Rasierhobel & Rasiermesser - Vegane Damen & Herren

Störtebekker Shaving Accessories€10.53456 rev

3y ago

What buyers say about rasierseife

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch37%

“Guter Duft starke Schaumbildung”

Qualität insgesamt16%

“Top Produkt”

Schaum7%

“Schäumt super auf”

Preis-Leistungs-Verhältnis5%

“echt kostengünstig”

Schneiden/Trimmen4%

“Rasieren”

Komfort insgesamt2%

“Auf der Haut allerdings sehr angenehm”

Weiches Gefühl2%

“Super Cremiger Schaum”

Eignung für Mischhaut2%

“Optimal für empfindliche Haut”

Benutzerfreundlichkeit2%

“Praktisch und gut”

beworben Vs Tatsächliches Produkt2%

“Alles super macht was es soll”

What buyers complain about

Geruch32%

“Stinkt”

Qualität insgesamt10%

“Müll, leider”

Preis-Leistungs-Verhältnis6%

“Mehr als 3€ im sale aber nicht wert”

Schaum4%

“Schäumt absolut nicht”

beworben Vs Tatsächliches Produkt3%

“Das Foto der Inhaltsstoffe auf dieser Amazonseite ist veraltet”

Haltbarkeit3%

“Hält nicht lange nach”

Ölig/fettig3%

“Klebriges Öl”

Allergien2%

“Direkt auf Haut auftragen aggressives Zeug”

Benutzerfreundlichkeit2%

“wenig praktisches Stück Seife”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Kleine Bedienungsanleitung”

Top return reasons

Geruch28%

Gesamtgröße22%

Auslaufsicher9%

Produktzustand8%

Funktionalität insgesamt7%

beworben Vs Tatsächliches Produkt5%

Schneiden/Trimmen5%

Dünn3%

Feucht/Trocken3%

Verklemmen/Verstopfen3%

Common questions

Is rasierseife profitable to sell on Amazon Germany?: The niche generates €251K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (48/100).
How competitive is the rasierseife niche?: 13 brands and 112 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in rasierseife?: Top complaints mined from reviews: Geruch, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for rasierseife peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the rasierseife niche?: Listings span €3.93–€20.08; the average listing price is €9.56 (sweet spot $15–$100). The average incumbent carries 5,232 reviews — the moat a new listing must climb.