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59

rasierpinsel

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 20Conversion 66Competition 61Returns 97Price range 72Avg price 71Brand share 82Review moat 52Quality gap 67

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Good€4.15–€42.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.49

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,415.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€216K

€216K/yr · 254K searches

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, rasierpinsel is a €216K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasierpinsel market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€217K–€290K
units × avg price
Conversion rate
5.9%
Avg BSR
#21
Page quality
0%
Prime
96%
Sponsored
84%
Out of stock
16.0%
Avg brand age
64 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

56

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

40%

  • Proraso17%
  • QSHAVE13%
  • tonhawness8%
  • The Cambridge Cutthroat8%
  • Kikc7%
  • MÜHLE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top rasierpinsel search terms

  • rasierpinsel116K/yr
  • rasierpinsel herren70K/yr
  • rasierpinsel dachshaar echt34K/yr
  • shaving brush12K/yr
  • rasierpinsel dachshaar10K/yr
  • dachshaar rasierpinsel6K/yr
  • rasierbürste3K/yr
  • rasier pinsel2K/yr
All search terms

Top rasierpinsel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€11K10%€22K15%€32K20%€43K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rasierpinsel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Pinselqualität13%

“Guter Rasierpinsel für einen super Preis”

Preis-Leistungs-Verhältnis12%

“Preis Leistung ok”

Weiches Gefühl7%

“Borsten sind weich und gut befestigt”

beworben Vs Tatsächliches Produkt7%

“Macht was er soll”

Benutzerfreundlichkeit5%

“angenehme Handhabung”

Schneiden/Trimmen4%

“Guter Rasierpinsel”

Schaum4%

“Borsten angenehm beim Schaum auftragen”

Design insgesamt3%

“Gutes Design und Handling für wenig Geld”

Komfort insgesamt2%

“Sehr angenehm auf der Haut”

What buyers complain about

Qualität insgesamt20%

“Müll”

Haltbarkeit12%

“Hält nicht lange genug”

Haarverwandt11%

“Guter Pinsel, Echtes Dachshaar gibt's nicht überall zu dem Preis”

Hartes Gefühl11%

“Relativ grob”

Geruch7%

“Funktioniert aber riecht streng”

Gesamtgröße6%

“Griff zu klein”

Preis-Leistungs-Verhältnis4%

“Für das Geld bekommt man nicht mehr”

Eignung für kurzes Haar4%

“Nach 3 Monaten entsorgt der Rasierpinsel verlor immer mehr Haare”

Form/Stil4%

“hält nicht die Form”

Komfort insgesamt3%

“Bürste ist richtig "hart" und nicht angenehm”

Top return reasons

Qualität insgesamt19%
Hartes Gefühl19%
Gesamtgröße19%
beworben Vs Tatsächliches Produkt6%
Funktionalität insgesamt5%
Produktzustand4%
Geruch4%
Materialqualität4%
Pinselqualität2%
Schaum2%

Common questions

Is rasierpinsel profitable to sell on Amazon Germany?
The niche generates €216K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the rasierpinsel niche?
18 brands and 56 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in rasierpinsel?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haarverwandt. The return rate is 0.6%.
When does demand for rasierpinsel peak?
Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the rasierpinsel niche?
Listings span €4.15–€42.66; the average listing price is €14.49 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.