Is rasierpickel profitable to sell on Amazon Germany?

The niche generates €91K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the rasierpickel niche?

11 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in rasierpickel?

Top complaints mined from reviews: Geruch, Allergien, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for rasierpickel peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the rasierpickel niche?

Listings span €6.10–€17.73; the average listing price is €11.74 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

rasierpickel

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good679.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.74

avg listing price — sweet spot $15–$100

Growth

Okay+17.6%

90-day search growth — must beat 0% to launch

Market size

Bad€91K

€91K/yr · 73K searches

Price range

Bad€6.10–€17.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, rasierpickel is a €91K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rasierpickel market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €94K–€117K; units × avg price
Conversion rate: 10.6%
Avg BSR: #45
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 2.8%
Avg brand age: 56 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

Sagella73%
Meda Pharma8%
Veet5%
Australian Bodycare3%
womn3%
Saugella2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top rasierpickel search terms

sagella intimwaschlotion28K/yr -0.5%14.1% conv.
sagella20K/yr +5.7%11.7% conv.
rasierpickel7K/yr +101.7%2.2% conv.
rasierpickel intimbereich damen7K/yr +48.7%5.1% conv.
rasurbrand intimbereich frau4K/yr +63.5%4.2% conv.
sagella hydramed5K/yr -8.5%13.3% conv.
gegen rasierpickel1K/yr +79.8%3.4% conv.
gegen rasierpickel intimbereich805/yr +25.4%1.4% conv.

All search terms

Top rasierpickel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SAGELLA hydramed antibakterielle Waschlotion 250 ml Lotion

Sagella€10.984.5★997 rev

Sagella Hydramed Intimwaschlotion für Frauen in allen Lebensphasen mit erhöhtem Infektionsrisiko 500 ml

Sagella€17.354.5★997 rev

SAGELLA poligyn Waschlotion 500 ml Lotion

Sagella€16.594.7★389 rev

SAGELLA pH 3 5 Waschlotion 500 ml Lotion

Sagella€15.564.6★517 rev

Sagella sensitive 100 ml Creme

Meda Pharma€8.424.4★835 rev

Newest

by launch date

SAGELLA Dreifacheffekt bei bakterieller Vaginose Vaginalzäpfchen Behandelt Sympthome Neutralisiert unangenehme Gerüche Schnelle Linderung von Beschwerden 1-Woche-Behandlung

Sagella€16.2864 rev

10mo ago

Peeling FüR Die Bikinizone Mit 10% Aha+Bha Und Kurkuma Gegen Eingewachsene Haare Und Rasierpickel FüR Die Bikinizone Und Die Achseln Peeling-KöRperpeeling 220g

VOERUY€8.44100 rev

1y ago

Intimöl 50ml - After Shave-Öl für jede Rasur (auch Intimzone) gegen Rasierpickel Rasierbrand oder Rötungen

Nature Nation€17.7322 rev

1y ago

2in1 Intim Wash & Shaving Gel - Anti Rasierpickel & Rasurbrand Formel mit Jojobaöl & Milchsäure Sensitive Waschlotion & Rasierschaum Damen Intimrasur Rasiergel für Frauen - ohtastic (50ml)

ohtastic€12.04116 rev

2y ago

womn Serum gegen Eingewachsene Haare Rasierpickel & Dunkle Flecken 50 ml

womn€8.49839 rev

2y ago

What buyers say about rasierpickel

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch16%

“Angenehmer Duft”

Qualität insgesamt14%

“Super Produkt”

Weiches Gefühl6%

“Angenehmes Hautgefühl”

Komfort insgesamt5%

“angenehm auf der Haut”

Empfindlichkeit insgesamt4%

“Für sensitive und sensible Haut geeignet”

Eignung für Mischhaut4%

“Angenehm auf der Haut”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Hautgesundheit3%

“Auch die Regeneration der Haut wird durch darin enthaltenen Kräuter unterstützt”

Effizienz3%

“Funktioniert”

Benutzerfreundlichkeit3%

“unbedingt benutzen”

What buyers complain about

Geruch15%

“Riecht nicht so gut”

Allergien12%

“Juckreiz”

Funktionalität insgesamt9%

“Hilft gar nicht”

Preis-Leistungs-Verhältnis9%

“Zu teuer”

Inhaltsstoffe – insgesamt8%

“Veränderte Rezeptur :( Warum wurde die Rezeptur geändert?”

Textur/Konsistenz – insgesamt7%

“Konsistenz: wässrig statt zähflüssig”

Nebenwirkungen6%

“das Produkt erzeugt ein extremes Brennen!.”

Linderung von Juckreiz3%

“Brennen und Juckreiz, sowie extreme Trockenheit dadurch bekommen”

Abdeckung3%

“Es verdeckt alles, samt Anwendung und sieht einfach nicht schön aus”

Schaum2%

“Sie schäumt nicht”

Top return reasons

Auslaufsicher36%

Geruch21%

Funktionalität insgesamt18%

Entflammbar9%

Defekt Material/Teile9%

Farbe3%

Schaum3%

Common questions

Is rasierpickel profitable to sell on Amazon Germany?: The niche generates €91K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the rasierpickel niche?: 11 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in rasierpickel?: Top complaints mined from reviews: Geruch, Allergien, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for rasierpickel peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the rasierpickel niche?: Listings span €6.10–€17.73; the average listing price is €11.74 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.