Is rasiermesser profitable to sell on Amazon Germany?

The niche generates €499K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the rasiermesser niche?

16 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in rasiermesser?

Top complaints mined from reviews: Qualität insgesamt, Benutzerfreundlichkeit, Schärfe. The return rate is 0.7%.

When does demand for rasiermesser peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the rasiermesser niche?

Listings span €3.01–€99.54; the average listing price is €18.01 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.

rasiermesser

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great€3.01–€99.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.01

avg listing price — sweet spot $15–$100

Market size

Good€499K

€499K/yr · 593K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,336.85

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-19.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, rasiermesser is a €499K/yr Amazon Germany market (593K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasiermesser market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: €450K–€540K; units × avg price
Conversion rate: 4.7%
Avg BSR: #56
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 8.0%
Avg brand age: 56 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

ANTHONY BROWN24%
GTEX21%
Sakkal11%
The Cambridge Cutthroat8%
Störtebekker Shaving Accessories8%
VAN DE BOOS8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top rasiermesser search terms

rasiermesser307K/yr -24.1%3.9% conv.
rasiermesser herren143K/yr -11.9%4.6% conv.
rasiermesser mit wechselklinge32K/yr -12.2%4.3% conv.
shavette16K/yr -4.0%1.6% conv.
ustura10K/yr -5.3%4.5% conv.
rasiermesser set12K/yr -28.2%1.1% conv.
straight razor10K/yr -8.5%2.1% conv.
rasiermesser friseur8K/yr -8.7%1.8% conv.
rasier messer7K/yr +0.0%4.5% conv.
bartmesser6K/yr -17.9%6.6% conv.

All search terms

Top rasiermesser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rasiermesser Herren mit 100 Premium GTEX Rasierklingen & Ledertasche - 2 Rasiermesser & 100 Rasierklinge - Straight Razor Bartmesser Ustura

GTEX€8.354.2★3,879 rev

Anthony Brown Rasiermesser Herren Edelstahl mit Wechselklinge und Etui Shavette für präzise Nassrasur und Bartkonturen (Schwarz)

ANTHONY BROWN€14.444.3★3,549 rev

Rasiermesser Barber set 20 Halbe Klingen Etui Leder Reise SAKKAL |Rasierer Friseur Herren Handbart Barber Professional Kit Classic Handpflege Precision Friseurmechanik bartschablonen (Schwarz)

Sakkal€8.554.1★5,251 rev

The Cambridge Cutthroat Cut Throat Rasiermesser Rasierer-Set - Missanda Hartholz & Edelstahl Professioneller Friseur-Rasierer mit einer Klinge - Razor mit gerader Kante - Schnurrbart & Bartformer

The Cambridge Cutthroat€8.344.2★6,082 rev

Van De Boos Rasiermesser Herren Set mit 100 Original Derby Rasierklingen | Langlebiges Edelstahl Bartmesser mit Wechselklinge & ergonomischem Griff | Friseur Bart Messer Herren inkl. Derby Klingen

VAN DE BOOS€15.614.4★2,821 rev

Newest

by launch date

Beugo Rasiermesser Herren Rasiermesser mit Wechselklingen Barber Rasierer mit 10 Rasierklingen Straight Razor mit im handgefertigten Lederetui Geschenkidee (mit rasierklinge

Beugo€6.4022 rev

5mo ago

InstrumenteNrw Streichriemen mit Rasiermesser als Bartmesser Set - 2-Teilig - Klinge mit Goldätzung - Hängeriemen aus echtem Rindleder & Wildleder 45 cm

InstrumenteNrw€29.528 rev

6mo ago

Rasiermesser Herren mit 100 Premium GTEX Rasierklingen & Ledertasche - 2 Rasiermesser & 100 Rasierklinge - Straight Razor Bartmesser Ustura

GTEX€8.353,879 rev

2y ago

URAQT Rasiermesser Rasiermesser Herren mit Wechselklinge und Etui Reise Rasiermesser Barber set mit 30 Doppel Rasierklingen Barber Rasierer Friseur Herren für Mehr Präzision Handbart Kit (Schwarz)

URAQT€5.93350 rev

2y ago

Wilkinson Sword The Face Styler Rasierer für Männer

Wilkinson Sword€3.01819 rev

3y ago

What buyers say about rasiermesser

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Preis-Leistungs-Verhältnis24%

“Super Preis/leistung”

Benutzerfreundlichkeit13%

“Super in der handy”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Gesamtgröße6%

“Liegt super in der Hand”

Schneiden/Trimmen4%

“Präzises Rasieren”

Schärfe4%

“Rasierklingen sind auch scharf”

Komfort insgesamt2%

“liegt angenehm in der Hand”

Haltbarkeit2%

“hält lange”

Design insgesamt2%

“ist sehr Elegant”

What buyers complain about

Qualität insgesamt33%

“Müll”

Benutzerfreundlichkeit11%

“Schwer unhandlich einmal getestet”

Schärfe9%

“An der Ecke zu scharf”

Dicke7%

“aus dünnen Blech,hab es zurück geschickt.”

Produktzustand7%

“Das Messer sieht schon benutzt aus”

Haltbarkeit7%

“fällt jedoch schon bei dem Zusammenbau auseinander.”

Preis-Leistungs-Verhältnis5%

“nicht günstig”

Materialqualität4%

“Billiges Material”

Kompatibilität – insgesamt4%

“nicht kompatibel mit dem Rasiermesser”

Reinigung4%

“Flecken,Schmutz und Staub”

Top return reasons

Qualität insgesamt23%

Funktionalität insgesamt18%

Produktzustand7%

Materialqualität6%

Gesamtgröße5%

Benutzerfreundlichkeit5%

Defekt Material/Teile5%

beworben Vs Tatsächliches Produkt4%

Kompatibilität – insgesamt3%

Gewicht schwer2%

Common questions

Is rasiermesser profitable to sell on Amazon Germany?: The niche generates €499K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the rasiermesser niche?: 16 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in rasiermesser?: Top complaints mined from reviews: Qualität insgesamt, Benutzerfreundlichkeit, Schärfe. The return rate is 0.7%.
When does demand for rasiermesser peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the rasiermesser niche?: Listings span €3.01–€99.54; the average listing price is €18.01 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.