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Rasiermesser

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -19.1% this quarter, so Rasiermesser is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€499K/yr593K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
65%top-5 click share · 16 brands · 22 sellers

Flapen Score

Rasiermesser against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasiermesser is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasiermesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasiermesser 593K times last year and spent an estimated €499K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €499K a year.

Searches, last 12 months
593K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.7%
Market size, estimated
€499Ka year
Peak month
December1.6× the quietest month
Top search term
rasiermesser307K searches a year

02 · Price

A sale here is worth €18.01.

Listings sell for €18.01 on average, from €3.01 to €99.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €18.01 that is €14K to €18K a year per listing.

Average price
€18.01inside the $15 to $100 sweet spot
Price range
€3.01–€99.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€14K–€18K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #56 within Rasur & Enthaarung. It carries 2,337 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
8.0%
Average rank
#56in Rasur & Enthaarung
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
2,337per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Rasiermesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Brand 124%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Rasiermesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Rasiermesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasiermesser307K/yr
  • rasiermesser herren143K/yr
  • rasiermesser mit wechselklinge32K/yr
  • shavette16K/yr
  • ustura10K/yr
  • rasiermesser set12K/yr
  • straight razor10K/yr
  • rasiermesser friseur8K/yr
  • rasier messer7K/yr
  • bartmesser6K/yr

Reviews and returns

What reviews say buyers love and hate about Rasiermesser

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rasiermesser questions

Answered from the same tracked data.