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Rasierklingen Rasierhobel

Fail

Demand is soft, at -9.6% this quarter, so Rasierklingen Rasierhobel is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€251K/yr196K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
64%top-5 click share · 12 brands · 45 sellers

Flapen Score

Rasierklingen Rasierhobel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasierklingen Rasierhobel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasierklingen Rasierhobel market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasierklingen Rasierhobel 196K times last year and spent an estimated €251K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €251K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
11.4%
Market size, estimated
€251Ka year
Peak month
September3.0× the quietest month
Top search term
rasierklingen rasierhobel49K searches a year

02 · Price

A sale here is worth €11.21.

Listings sell for €11.21 on average, from €2.04 to €50.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €11.21 that is €8K to €11K a year per listing.

Average price
€11.21under the $15 to $100 sweet spot
Price range
€2.04–€50.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€8K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #110 within Rasur & Enthaarung. It carries 3,927 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#110in Rasur & Enthaarung
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
3,927per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Rasierklingen Rasierhobel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

45

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

13%

  • Brand 129%
  • Brand 227%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Rasierklingen Rasierhobel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Rasierklingen Rasierhobel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasierklingen rasierhobel49K/yr
  • feather rasierklingen40K/yr
  • astra rasierklingen23K/yr
  • rasierhobel klingen19K/yr
  • feather15K/yr
  • rasierklingen hobel12K/yr
  • astra superior platinum5K/yr
  • rasierklingen für rasierhobel8K/yr
  • rasierklingen feather6K/yr
  • rasierklingen 100 stück6K/yr

Reviews and returns

What reviews say buyers love and hate about Rasierklingen Rasierhobel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Man bezahlt hier vor allem das Design und die Show, für Qualität bleibt nicht mehr viel übrig”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rasierklingen Rasierhobel questions

Answered from the same tracked data.