Rasierklingen
PassRasierklingen scores 69 out of 100, a Pass. Shoppers spend an estimated $7.1M a year here, search demand grew +6.6% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 2,966 Drogerie & Körperpflege niches · +20 vs the category median of 4969
- Market size
- €7.1M/yr2.9M searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 35%top-5 click share · 13 brands · 112 sellers
Flapen Score
Rasierklingen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Rasierklingen is stronger. Inside it, weaker.
Market
The Rasierklingen market on Amazon at a glance
Shoppers on Amazon Germany searched for Rasierklingen 2.9M times last year and spent an estimated €7.1M. The top 5 brands take 92% of clicks. Demand peaks in Jul–Nov. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7.1M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 10.9%
- Market size, estimated
- €7.1Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- gillette fusion 5 klingen1.1M searches a year
02 · Price
A sale here is worth €22.66.
Listings sell for €22.66 on average, from €3.49 to €53.95. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At €22.66 that is €113K to €136K a year per listing.
- Average price
- €22.66inside the $15 to $100 sweet spot
- Price range
- €3.49–€53.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €113K–€136K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #17 within Rasur & Enthaarung. It carries 5,306 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #17in Rasur & Enthaarung
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,306per listing
- Listings tracked
- 52
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Rasierklingen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
112
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
6%
- Brand 174%
- Brand 27%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (7 brands, 6%)
Demand
Rasierklingen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.5×
Search terms
Top Rasierklingen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette fusion 5 klingen1.1M/yr
- rasierklingen824K/yr
- rasierklingen gillette fusion 5152K/yr
- gillette fusion 5146K/yr
- gillette rasierklingen70K/yr
- wilkinson sword61K/yr
- wilkinson rasierklingen53K/yr
- rasierklingen gillette69K/yr
- gillette fusion61K/yr
- gillette fusion klingen54K/yr
Reviews and returns
What reviews say buyers love and hate about Rasierklingen
We read the reviews and the return reasons for every product selling here.
“sind relativ teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Rasierklingen questions
Answered from the same tracked data.