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Rasierhobel Set

Fail

Shoppers spend an estimated $51K a year here, so Rasierhobel Set is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€51K/yr78K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
53%top-5 click share · 15 brands · 31 sellers

Flapen Score

Rasierhobel Set against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasierhobel Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasierhobel Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasierhobel Set 78K times last year and spent an estimated €51K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
1.5%
Market size, estimated
€51Ka year
Peak month
December3.4× the quietest month
Top search term
rasierhobel set18K searches a year

02 · Price

A sale here is worth €44.51.

Listings sell for €44.51 on average, from €11.29 to €99.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €44.51 that is €0 to €4K a year per listing.

Average price
€44.51inside the $15 to $100 sweet spot
Price range
€11.29–€99.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #40 within Rasur & Enthaarung. It carries 4,777 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
81%
Out of stock, average day
3.1%
Average rank
#40in Rasur & Enthaarung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
4,777per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Rasierhobel Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

20%

  • Brand 124%
  • Brand 223%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Rasierhobel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Rasierhobel Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasierhobel set18K/yr
  • rasier set14K/yr
  • rasierset für herren15K/yr
  • rasierset9K/yr
  • rasier set für männer9K/yr
  • rasierhobel herren set6K/yr
  • rasierset für männer nass6K/yr
  • rasierset für männer1K/yr

Reviews and returns

What reviews say buyers love and hate about Rasierhobel Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Unzureichende Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rasierhobel Set questions

Answered from the same tracked data.