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Rasierhobel

Fail

The top 5 products take 79% of clicks, so Rasierhobel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€534K/yr586K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
79%top-5 click share · 7 brands · 36 sellers

Flapen Score

Rasierhobel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasierhobel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasierhobel market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasierhobel 586K times last year and spent an estimated €534K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €534K a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
4.2%
Market size, estimated
€534Ka year
Peak month
November1.5× the quietest month
Top search term
rasierhobel313K searches a year

02 · Price

A sale here is worth €21.69.

Listings sell for €21.69 on average, from €8.86 to €38.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €21.69 that is €27K to €33K a year per listing.

Average price
€21.69inside the $15 to $100 sweet spot
Price range
€8.86–€38.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€27K–€33K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Rasur & Enthaarung. It carries 9,101 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Rasur & Enthaarung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
9,101per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Rasierhobel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

36

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 219%
  • Brand 315%
  • Brand 412%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (1 brand, 7%)

Demand

Rasierhobel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rasierhobel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasierhobel313K/yr
  • rasierhobel herren134K/yr
  • safety razor39K/yr
  • king c gillette40K/yr
  • single blade razor9K/yr
  • einklingen rasierer5K/yr
  • rasierhobel edelstahl6K/yr
  • king c3K/yr
  • rasierhobel butterfly5K/yr
  • one blade razor4K/yr

Reviews and returns

What reviews say buyers love and hate about Rasierhobel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Unzureichende Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rasierhobel questions

Answered from the same tracked data.