Rasiergel

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €290K a year.

Searches, last 12 months

655K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

8.7%

Market size, estimated

€290Ka year

Peak month

July1.3× the quietest month

Top search term

rasierschaum männer151K searches a year

Listings sell for €5.09 on average, from €1.36 to €17.01. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At €5.09 that is €15K to €20K a year per listing.

Average price

€5.09under the $15 to $100 sweet spot

Price range

€1.36–€17.01

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

€15K–€20K

Returns

0.1%of orders · Amazon Germany median 1.1%

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #26 within Rasur & Enthaarung. It carries 400 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

96%

Out of stock, average day

7.0%

Average rank

#26in Rasur & Enthaarung

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

400per listing

Listings tracked

26

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

79 months