Is rasierer herren elektrisch profitable to sell on Amazon Germany?

The niche generates €21.5M/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Launch it (58/100).

How competitive is the rasierer herren elektrisch niche?

5 brands and 319 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rasierer herren elektrisch?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Aufladen. The return rate is 1.4%.

When does demand for rasierer herren elektrisch peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the rasierer herren elektrisch niche?

Listings span €17.68–€222.54; the average listing price is €49.57 (sweet spot $15–$100). The average incumbent carries 6,730 reviews — the moat a new listing must climb.

rasierer herren elektrisch

Launch it

A $21.5M/yr market growing +2.1% this quarter with returns at 1.4% — clears our launch bar.

Market size

Incredible€21.5M

€21.5M/yr · 9.9M searches

Avg price

Great€49.57

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay€17.68–€222.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,730.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, rasierer herren elektrisch is a €21.5M/yr Amazon Germany market (9.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasierer herren elektrisch market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: €19.8M–€24.8M; units × avg price
Conversion rate: 4.4%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

319

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

PHILIPS78%
Braun19%
Brightup1%
Gillette1%
SWEETLF1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top rasierer herren elektrisch search terms

rasierer herren elektrisch2.0M/yr -2.8%2.3% conv.
philips one blade1.6M/yr +10.5%6.1% conv.
one blade1.1M/yr -2.6%5.9% conv.
rasierer809K/yr +10.6%1.3% conv.
rasierer herren578K/yr -6.5%1.0% conv.
braun rasierer560K/yr +8.8%1.5% conv.
phillips one blade478K/yr +1.0%6.7% conv.
oneblade288K/yr +20.6%6.6% conv.
philips rasierer332K/yr +3.4%1.7% conv.
braun series 5299K/yr -2.2%2.0% conv.

All search terms

Top rasierer herren elektrisch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)

PHILIPS€32.614.3★10,508 rev

PHILIPS OneBlade 360 Face - elektrischer Rasierer & Trimmer 2x 360 Klingen verstellbarer 5-in-1-Trimmaufsatz Nass- & Trockenrasur Akku-USB fürs Gesicht (QP2734/30)

PHILIPS€31.584.5★12,746 rev

Philips OneBlade Intimate Intimrasur Trimmen & Rasieren mit extra Hautschutz Für eine gründliche und angenehme Rasur ohne komplett glatt zu rasieren Modell QP1924/30

PHILIPS€30.834.1★5,427 rev

PHILIPS OneBlade 360 Face - elektrischer Rasierer & Trimmer 2x 360 Klingen 3x Trimmaufsätze (1/3/5mm) Nass- & Trockenrasur Akku-USB fürs Gesicht (QP2724/31)

PHILIPS€32.044.4★3,336 rev

PHILIPS OneBlade Pro 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 2x 360 Klingen Präzisionskamm 2x Körperaufsätze Reisetasche für Gesicht & Körper (QP6552/30)

PHILIPS€51.224.5★1,294 rev

Newest

by launch date

Philips OneBlade Original 360-Klingen passend für alle OneBlade und Pro Modelle original von Philips 5er-Pack (Modell QP450/50)

PHILIPS€30.8622,280 rev

5mo ago

Braun Series 3 Elektrorasierer Herren Rasierapparat mit 3 Flexiblen Klingen 30 Minuten Akkulaufzeit Trockenrasierer für Männer 300s Grau

Braun€41.17558 rev

12mo ago

Braun Series 5 Rasierer Herren Elektrisch Elektrorasierer 50 Min. Akku Rasierapparat Präzisionstrimmer-Aufsatz Kabelloser Nass- und Trockenrasierer Wasserdicht Made in Germany 52-B1200si Blau

Braun€70.66432 rev

12mo ago

PHILIPS OneBlade 360 Face & Body - elektrischer Rasierer Trimmer & Bodygroomer 3x 360 Klingen 3x Trimmaufsätze (1/3/5mm) 2x Körperaufsätze Nass- & Trockenrasur für Gesicht & Körper (QP2824/31)

PHILIPS€32.6110,508 rev

1y ago

Braun Multigroom All-in-One Series 3 8-in-1 Trimmer AIO3545 Schwarz - Barttrimmer Haarschneider Haarschneidemaschine für Gesicht und Kopf 14 Längen 50 Min. Akku

Braun€26.189,130 rev

1y ago

What buyers say about rasierer herren elektrisch

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Positives:”

Preis-Leistungs-Verhältnis17%

“beste Ware, guter Preis,”

Benutzerfreundlichkeit10%

“Easy im Handling reich an Ausstattung”

beworben Vs Tatsächliches Produkt9%

“Macht sein Ding”

Akkulaufzeit6%

“Top Qualität und super lange Leistung des Akkus”

Gesamtgröße4%

“Passt”

Haltbarkeit3%

“gut seit 15 Jahren”

Aufladen2%

“war fast vollständig aufgeladen”

Effizienz2%

“Funktioniert”

Schärfe2%

“One blade Rasierklingen”

What buyers complain about

Qualität insgesamt13%

“Das Problem: Präzision vs. Performance”

Preis-Leistungs-Verhältnis12%

“Ersatzklingen unverschämt teuer”

Aufladen9%

“Schlechter Rasierer mit defekter Ladestation”

Haltbarkeit8%

“Leider schon defekt”

Akkulaufzeit8%

“Akku defekt nach 6 Monaten”

Produktzustand6%

“Das Produkt ist refurbished”

Funktionalität insgesamt5%

“noch kein Ergebnis”

beworben Vs Tatsächliches Produkt4%

“Irreführende Bezeichnung”

Allergien3%

“Verletzungen und Irritationen”

Benutzerfreundlichkeit2%

“Unbrauchbar”

Top return reasons

Funktionalität insgesamt22%

Aufladen10%

Qualität insgesamt9%

Defekt Material/Teile9%

Produktzustand9%

beworben Vs Tatsächliches Produkt7%

Gesamtgröße7%

Add-Ons/Anhänge4%

Preis-Leistungs-Verhältnis2%

schädigen/verbrennen Haare2%

Common questions

Is rasierer herren elektrisch profitable to sell on Amazon Germany?: The niche generates €21.5M/yr across 33 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Launch it (58/100).
How competitive is the rasierer herren elektrisch niche?: 5 brands and 319 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rasierer herren elektrisch?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Aufladen. The return rate is 1.4%.
When does demand for rasierer herren elektrisch peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the rasierer herren elektrisch niche?: Listings span €17.68–€222.54; the average listing price is €49.57 (sweet spot $15–$100). The average incumbent carries 6,730 reviews — the moat a new listing must climb.