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Rasiercreme

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -5.9% this quarter, so Rasiercreme is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€97K/yr157K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
37%top-5 click share · 16 brands · 128 sellers

Flapen Score

Rasiercreme against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasiercreme is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasiercreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasiercreme 157K times last year and spent an estimated €97K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
6.2%
Market size, estimated
€97Ka year
Peak month
November1.3× the quietest month
Top search term
rasiercreme46K searches a year

02 · Price

A sale here is worth €10.06.

Listings sell for €10.06 on average, from €1.51 to €33.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €10.06 that is €1K to €3K a year per listing.

Average price
€10.06under the $15 to $100 sweet spot
Price range
€1.51–€33.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #31 within Rasur & Enthaarung. It carries 3,386 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#31in Rasur & Enthaarung
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
3,386per listing
Listings tracked
39

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
93 months

Products

Top Rasiercreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

128

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

23%

  • Brand 131%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Rasiercreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rasiercreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasiercreme46K/yr
  • rasiercreme männer34K/yr
  • shaving cream24K/yr
  • taylor of old bond street23K/yr
  • rasiercreme herren7K/yr
  • taylor of old bond street rasiercreme5K/yr
  • rasier creme herren4K/yr
  • vorbehandlungen3K/yr
  • florena rasiercreme4K/yr
  • shave cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Rasiercreme

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geruch”
20%of negative reviews mention “Geruch”
0.1%of orders come back
“Alles gut, könnte im Geruch etwas intensiver sein”
A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rasiercreme questions

Answered from the same tracked data.