Is rasiercreme profitable to sell on Amazon Germany?

The niche generates €97K/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the rasiercreme niche?

16 brands and 128 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in rasiercreme?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.

When does demand for rasiercreme peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the rasiercreme niche?

Listings span €1.51–€33.14; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 3,386 reviews — the moat a new listing must climb.

rasiercreme

Worth a look

Shows low returns (0.1%), but soft demand (-5.9% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.51–€33.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.06

avg listing price — sweet spot $15–$100

Review moat

Okay3,385.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€97K

€97K/yr · 157K searches

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, rasiercreme is a €97K/yr Amazon Germany market (157K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

rasiercreme market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €101K–€126K; units × avg price
Conversion rate: 6.2%
Avg BSR: #31
Page quality: 0%
Prime: 97%
Sponsored: 49%
Out of stock: 2.6%
Avg brand age: 93 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

128

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

23%

Taylor of Old Bond Street31%
Proraso22%
NIVEA8%
WELEDA7%
Beiersdorf5%
Viking Revolution5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top rasiercreme search terms

rasiercreme46K/yr -12.7%4.8% conv.
rasiercreme männer34K/yr -0.1%6.2% conv.
shaving cream24K/yr +30.7%4.7% conv.
taylor of old bond street23K/yr -11.9%4.4% conv.
rasiercreme herren7K/yr -26.0%4.9% conv.
taylor of old bond street rasiercreme5K/yr -15.1%8.5% conv.
rasier creme herren4K/yr -6.9%5.2% conv.
vorbehandlungen3K/yr +19.5%2.2% conv.
florena rasiercreme4K/yr -26.3%0.8% conv.
shave cream3K/yr -51.9%3.4% conv.

All search terms

Top rasiercreme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAYLOR OF OLD BOND STREET Rasiercreme Sandelholz 150 g

Taylor of Old Bond Street€14.354.7★19,981 rev

Proraso Shaving Cream Tube 150 ml erfrischende belebende und cremige Rasierseife für Herren mit Eukalyptusöl und Menthol Made in Italy Grün

Proraso€5.594.6★15,072 rev

Proraso Shaving Soap inklusive Seifenschale 150 ml hautschonende Rasierseife für Herren mit Grünem Tee & Hafer Rasiercreme für sensible Haut Made in Italy Weiss

Proraso€4.204.7★10,867 rev

WELEDA Bio FOR MEN Rasiercreme Naturkosmetik Rasierschaum für die Pflege und den Schutz der Haut bei Nassrasuren sanfter Schaum für eine schonende Rasur für Männer (1 x 75 ml)

WELEDA€3.934.6★1,025 rev

Viking Revolution - Luxus-Rasiercreme Männer - Sandelholzduft - Weiche Glatte & Seidige Shaving Cream Men - Reichhaltiger Schaum für die Sanfteste Rasur - 150 g

Viking Revolution€8.944.4★860 rev

Newest

by launch date

NIVEA MEN SENSITIVE RASIERSCHAUM

Beiersdorf€2.21350 rev

10mo ago

BULLDOG - Nassrasur für Männer | Original Rasiercreme | Für eine glatte & gründliche Rasur | 175ml

Bulldog Skincare for Men€2.28286 rev

3y ago

King C. Gillette Bartpflege Original-Rasiercreme Feuchtigkeitsspendende Gesichtspflege für Empfindliche Haut und Ein Ergebnis auf Barber-Niveau 175ml

King C. Gillette€6.82220 rev

3y ago

Störtebekker Premium Rasiercreme Männer Sandelholz | Schutz & Pflege für alle Hauttypen | Rasierschaum Männer mit Aloe Vera | Sanfte & glatte Rasur ohne Hautirritationen | Bartpflege 200 ml

Störtebekker Shaving Accessories€29.1211 rev

3y ago

Gillette Classic Sensitive Bartpflege Rasiergel Männer für Empfindliche Haut 200ml

Gillette€2.19794 rev

3y ago

What buyers say about rasiercreme

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch25%

“Duftend”

Qualität insgesamt19%

“Super Qualität”

Preis-Leistungs-Verhältnis10%

“Bestes Preis-Leistungsverhältnis”

Schneiden/Trimmen6%

“Rasieren”

Weiches Gefühl5%

“Super Rasiergefühl”

Schaum4%

“Schäumt super auf”

beworben Vs Tatsächliches Produkt3%

“Erfülle deine Mission”

Komfort insgesamt2%

“Angenehm auf der Haut”

Empfindlichkeit insgesamt2%

“Rasur, bestens für empfindliche Haut!”

Allergien2%

“Nach ewigem Kampf mit Irritationen und Rasurpickeln fühlt sich mein Gesicht jetzt nicht nur gut an, sondern riecht dabei auch noch zauberhaft frisch”

What buyers complain about

Geruch20%

“Alles gut, könnte im Geruch etwas intensiver sein”

Preis-Leistungs-Verhältnis11%

“Mehr als 3€ im sale aber nicht wert”

Allergien7%

“Verursacht Hautirritationen”

Qualität insgesamt6%

“entspricht nicht der Qualität”

Verdünnt/wässrig5%

“mehr flüssig als Schaum”

Auslaufsicher3%

“beim Transport ist das ausgelaufen.”

beworben Vs Tatsächliches Produkt3%

“Es ist nicht wie es sein soll”

Funktionalität insgesamt3%

“Unbrauchbar”

Haftung/Klebrigkeit3%

“Die Creme klebt auch nach dem "aufschäumen" deutlich mehr zwischen den Klingen fest”

Weiches Gefühl2%

“Sehr schleimig und glatt”

Top return reasons

Produktzustand20%

Gesamtgröße17%

Geruch11%

Funktionalität insgesamt10%

Schneiden/Trimmen9%

Auslaufsicher4%

Kompatibilität – insgesamt4%

Feucht/Trocken3%

Sichtweite2%

Kontamination2%

Common questions

Is rasiercreme profitable to sell on Amazon Germany?: The niche generates €97K/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the rasiercreme niche?: 16 brands and 128 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in rasiercreme?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.1%.
When does demand for rasiercreme peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the rasiercreme niche?: Listings span €1.51–€33.14; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 3,386 reviews — the moat a new listing must climb.

rasiercreme

rasiercreme market data

Competition & brand share

Demand & seasonality

Top rasiercreme search terms

Top rasiercreme products on Amazon

Top sellers

Newest

Trending

What buyers say about rasiercreme

What buyers love

What buyers complain about

Top return reasons

Common questions

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