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Putzstein

Fail

The top 5 brands take 100% of clicks, so Putzstein is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€392K/yr256K searches / yr
90-day growth
-39.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 27 sellers

Flapen Score

Putzstein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Putzstein is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Putzstein market on Amazon at a glance

Shoppers on Amazon Germany searched for Putzstein 256K times last year and spent an estimated €392K. All 5 brands take every click. Demand peaks in Mar–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €392K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-39.6%
Conversion, latest week
11.5%
Market size, estimated
€392Ka year
Peak month
March2.0× the quietest month
Top search term
putzstein125K searches a year

02 · Price

A sale here is worth €13.38.

Listings sell for €13.38 on average, from €2.74 to €25.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €13.38 that is €40K to €54K a year per listing.

Average price
€13.38under the $15 to $100 sweet spot
Price range
€2.74–€25.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
€40K–€54K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Reinigungsmittel. It carries 2,996 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#31in Reinigungsmittel
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,996per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Putzstein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 237%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Putzstein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Putzstein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • putzstein125K/yr
  • universalstein63K/yr
  • zielinsky universal-stein10K/yr
  • putzstein dr. beckmann6K/yr
  • dr beckmann putzstein8K/yr
  • reinigungspaste6K/yr
  • reinigungsstein5K/yr
  • putzstein universalreiniger9K/yr
  • universal stein5K/yr
  • universalstein zielinsky7K/yr

Reviews and returns

What reviews say buyers love and hate about Putzstein

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Einfache Reinigung”
24%of negative reviews mention “Einfache Reinigung”
0.1%of orders come back
“Schäumt und reinigt nicht wirklich”
A buyer, on “Einfache Reinigung”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Putzstein questions

Answered from the same tracked data.