Putzstein
FailThe top 5 brands take 100% of clicks, so Putzstein is a Fail.
- Flapen Score
- 42 / 100Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 4942
- Market size
- €392K/yr256K searches / yr
- 90-day growth
- -39.6%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 27 sellers
Flapen Score
Putzstein against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Putzstein is stronger. Inside it, weaker.
Market
The Putzstein market on Amazon at a glance
Shoppers on Amazon Germany searched for Putzstein 256K times last year and spent an estimated €392K. All 5 brands take every click. Demand peaks in Mar–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €392K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- -39.6%
- Conversion, latest week
- 11.5%
- Market size, estimated
- €392Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- putzstein125K searches a year
02 · Price
A sale here is worth €13.38.
Listings sell for €13.38 on average, from €2.74 to €25.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €13.38 that is €40K to €54K a year per listing.
- Average price
- €13.38under the $15 to $100 sweet spot
- Price range
- €2.74–€25.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €40K–€54K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Reinigungsmittel. It carries 2,996 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Reinigungsmittel
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,996per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Putzstein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 237%
- Brand 34%
- Brand 43%
- Brand 53%
Demand
Putzstein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Putzstein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- putzstein125K/yr
- universalstein63K/yr
- zielinsky universal-stein10K/yr
- putzstein dr. beckmann6K/yr
- dr beckmann putzstein8K/yr
- reinigungspaste6K/yr
- reinigungsstein5K/yr
- putzstein universalreiniger9K/yr
- universal stein5K/yr
- universalstein zielinsky7K/yr
Reviews and returns
What reviews say buyers love and hate about Putzstein
We read the reviews and the return reasons for every product selling here.
“Schäumt und reinigt nicht wirklich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putzstein questions
Answered from the same tracked data.









