Putzmittel
FailDemand is soft, at -10.9% this quarter, so Putzmittel is a Fail.
- Flapen Score
- 49 / 100Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median49
- Market size
- €282K/yr592K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 132 sellers
Flapen Score
Putzmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Putzmittel is stronger. Inside it, weaker.
Market
The Putzmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Putzmittel 592K times last year and spent an estimated €282K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €282K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €282Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- sagrotan225K searches a year
02 · Price
A sale here is worth €7.89.
Listings sell for €7.89 on average, from €1.12 to €24.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €7.89 that is €4K to €6K a year per listing.
- Average price
- €7.89under the $15 to $100 sweet spot
- Price range
- €1.12–€24.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Desinfektionsprays & -flüssigkeiten. It carries 4,005 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Desinfektionsprays & -flüssigkeiten
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,005per listing
- Listings tracked
- 68
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Putzmittel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
132
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
32%
Top 20: 65%
Open market
8%
- Brand 177%
- Brand 27%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (11 brands, 8%)
Demand
Putzmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Putzmittel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sagrotan225K/yr
- putzmittel154K/yr
- reinigungsmittel98K/yr
- reiniger53K/yr
- allzweckreiniger spray13K/yr
- lysol9K/yr
- dettol desinfektionsmittel8K/yr
- sagrotan desinfektionsreiniger8K/yr
- hygienereiniger6K/yr
- haushaltsreiniger5K/yr
Reviews and returns
What reviews say buyers love and hate about Putzmittel
We read the reviews and the return reasons for every product selling here.
“Sorry das stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putzmittel questions
Answered from the same tracked data.









