Putzmittel
FailDemand is soft, at -10.9% this quarter, so Putzmittel is a Fail.
- Flapen Score
- 49 / 100Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median49
- Market size
- €282K/yr592K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 132 sellers
Flapen Score
Putzmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Putzmittel is stronger. Inside it, weaker.
Market
The Putzmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Putzmittel 592K times last year and spent an estimated €282K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €282K a year.
- Searches, last 12 months
- 592K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €282Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- sagrotan225K searches a year
02 · Price
A sale here is worth €7.89.
Listings sell for €7.89 on average, from €1.12 to €24.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €7.89 that is €4K to €6K a year per listing.
- Average price
- €7.89under the $15 to $100 sweet spot
- Price range
- €1.12–€24.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Desinfektionsprays & -flüssigkeiten. It carries 4,005 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Desinfektionsprays & -flüssigkeiten
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,005per listing
- Listings tracked
- 68
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Putzmittel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sagrotan Allzweck-Reiniger Blütenfrische & Grüner Apfel 2in1 Desinfektionsreiniger für die zuverlässige Reinigung von Oberflächen 4 x 750 ml Sprühflasche
- Price
- €9.06
- Rating
- 4.7/5
- Reviews
- 2,122
- Age
- 4y ago

Sagrotan Bad-Reiniger Ozeanfrische 2in1 Desinfektionsreiniger mit Antischmutzfilm für zuverlässige Hygiene im Badezimmer 1 x 750 ml Sprühflasche(Das Produktdesign kann abweichen.)
- Price
- €2.26
- Rating
- 4.7/5
- Reviews
- 3,333
- Age
- 6y ago

Sagrotan Wäsche-Hygienespüler Himmelsfrische Desinfektionsspüler für hygienisch saubere und frische Wäsche 4 x 1 5 l Reiniger im praktischen Vorteilspack
- Price
- €10.57
- Rating
- 4.8/5
- Reviews
- 8,079
- Age
- 7y ago

Sagrotan Desinfektionsreiniger Desinfektionsmittel für die tägliche sanfte Reinigung 4 x 500 ml Desinfektionsspray für Flächen
- Price
- €13.20
- Rating
- 4.7/5
- Reviews
- 615
- Age
- 4y ago

Sagrotan Bad-Reiniger Ozeanfrische 2in1 Desinfektionsreiniger mit Antischmutzfilm für zuverlässige Hygiene im Badezimmer 4 x 750 ml Sprühflaschen
- Price
- €8.79
- Rating
- 4.6/5
- Reviews
- 1,089
- Age
- 4y ago
Trending
estimated 90-day click momentum
Sagrotan No-Touch Nachfüller Sardinia Dreams Limited Edition Für den automatischen Seifenspender 5x250ml
- Price
- €11.66
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 3mo ago

Sidolin Streifenfrei All in 1 Cristal (500 ml) Glasreiniger verleiht Sauberkeit Glanz & Schutz Fensterreiniger mit Bio-Alkohol Flasche aus 100% recyceltem Plastik
- Price
- €1.48
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 1y ago

WC FRISCH WC Reiniger Gel Ozeanfrische (750 ml) WC Reiniger mit Lufterfrischer-Effekt Toilettenreiniger sorgt für hygienische Frische mit 4-fach Aktivstoff-Kombination
- Price
- €1.46
- Rating
- 4.7/5
- Reviews
- 1,917
- Age
- 3y ago

Sagrotan Hygiene Pumpspray Desinfektionsmittel für Textilien und Oberflächen im Haushalt 5 x 250 ml Sprühflasche im praktischen Vorteilspack
- Price
- €19.28
- Rating
- 4.7/5
- Reviews
- 1,298
- Age
- 2y ago

Frosch Lavendel Hygiene-Reiniger Badreiniger natürlich kraftvolle und hygienische Reinigung für Küche Haushalt und Bad 1er Pack (1 x 500 ml)
- Price
- €2.04
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 3y ago
Newest
by launch date
Sagrotan No-Touch Nachfüller Sardinia Dreams Limited Edition Für den automatischen Seifenspender 5x250ml
- Price
- €11.66
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 3mo ago

Sidolin Streifenfrei All in 1 Cristal (500 ml) Glasreiniger verleiht Sauberkeit Glanz & Schutz Fensterreiniger mit Bio-Alkohol Flasche aus 100% recyceltem Plastik
- Price
- €1.48
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 1y ago

Sagrotan Hygiene-Textilerfrischer Frische Wäsche Entfernt festsitzende Gerüche & geruchsbildende Bakterien Für Kleidung & Wohntextilien 3 x 500 ml
- Price
- €8.77
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 1y ago

Sagrotan Hygiene-Textilerfrischer Wasserlilie Entfernt festsitzende Gerüche & geruchsbildende Bakterien Für Kleidung & Wohntextilien 3 x 500 ml
- Price
- €9.03
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 1y ago

Sagrotan Hygiene Pumpspray Desinfektionsmittel für Textilien und Oberflächen im Haushalt 5 x 250 ml Sprühflasche im praktischen Vorteilspack
- Price
- €19.28
- Rating
- 4.7/5
- Reviews
- 1,298
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
132
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 65%
Open market
8%
- Sagrotan77%
- Frosch7%
- Dr. Beckmann2%
- Cillit Bang2%
- HEITMANN pure2%
- WC-Frisch2%
- Open — no brand owns it (11 brands, 8%)
Demand
Putzmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Putzmittel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sagrotan225K/yr
- putzmittel154K/yr
- reinigungsmittel98K/yr
- reiniger53K/yr
- allzweckreiniger spray13K/yr
- lysol9K/yr
- dettol desinfektionsmittel8K/yr
- sagrotan desinfektionsreiniger8K/yr
- hygienereiniger6K/yr
- haushaltsreiniger5K/yr
Reviews and returns
What reviews say buyers love and hate about Putzmittel
We read the reviews and the return reasons for every product selling here.
“Sorry das stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putzmittel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









